The Challenge Small Businesses Face in Today’s Economic Environment

Post-recession America is a tough environment for businesses of all sizes. Unfortunately, small and mid-sized organizations do not qualify for any government bailouts. We are on our own when it comes to figuring out how we can grow our businesses during this turbulent economic period. Some of the biggest Marketing & Growth issues facing small and mid-sized businesses are:

• Inability to juggle daily business activities & Marketing activities
• Decreasing marketing budgets due to credit tightening & lower revenues
• Less time for marketing activities
• Failure to generate ROI from traditional marketing tactics
• Limited reach
• Unable to keep up with emerging trends & technologies

Do these challenges sound familiar? If so, keep reading as Catalyst Marketers may be able to help you face your Marketing challenges and help you thrive in today’s economic environment.

Who is Catalyst Marketers?

Catalyst Marketers is an Online Marketing Think Tank focused on helping small and mid-sized businesses use online social tools to reach a larger audience, build relationships with customers, and drive sales growth.

Our Approach to Online Marketing

We believe in a process called Content Marketing. Content Marketing is the act of creating any form of content, whether it’s Audio, Video, or Written, to educate your customers on relevant topics about your industry, products, services, business philosophies, etc. The content that you create online lives FOREVER, whereby you create it once, and you can use it to attract and engage customers throughout the life of your business. Once content is created, it must be shared in order to attract readers.

We believe in using online social tools, like Facebook, Twitter, YouTube, FourSquare, Ning, LinkedIn, Google Local, Yelp, etc. to promote your content, interact and build relationships with your readers, and ultimately drive those engaged readers to take some sort of action, which most of the time will be focused on purchasing your products and services. Here at Catalyst Marketers, we feel that the best investment you can make as a small business is the creation of content and the promotion of that content through online social tools.

How Catalyst Marketers Works with Clients

Through Catalyst Strategies, we start off with a new client by working with them to build an Online Marketing Plan for their business. Your Plan is your foundation. Without a thorough Plan, it’s almost impossible to understand how your social media marketing efforts are working. We write the Online Marketing Plan for our customers and it’s composed of three sections: Organizational Goals, Strategic Imperatives, & Marketing Tactics. Organizational Goals are the foundation of the Plan. The list of Strategic Imperatives constitute how we will go about achieving the Organizational Goals. Once Goals & Strategic Imperatives are in place, we then go about creating Marketing Tactics that make sense for our client. Each and every tactic should be setup as a way of achieving one or many Organizational Goals.

Within the Online Marketing Plan, we create a number of different Marketing tactics for your business. Each of those tactics usually uses an online social tool as the platform to reach and engage your audience. One big thing that we do differently than many other Social Media Marketing agencies is that we put our clients on online social tools that make sense for their business. We do this by determining where our client’s customers are spending their time online. If your customers are not using Facebook or Twitter, then it really doesn’t make sense that you use those tools to promote your content and build relationships. It’s imperative that you use the tools that your target customers are using. This way you’re in the best position possible to connect with your target audience.

By using online social tools as the platforms for sharing content, reaching new prospects, engaging customers, and building relationships, we are able to implement robust marketing programs for our clients at very cost-effective prices. Online social tools have now made it possible for small and mid-sized businesses to reach almost any audience, local or global. Small businesses are no longer restricted to selling only to customers in your local area.

Once an Online Marketing Plan in place for your small business, we then work with our customers to fully manage as much of their marketing efforts as deemed necessary. If your business has a Marketing department, OR someone who handles your Marketing efforts currently, Catalyst Marketers can work with them to execute on your marketing tactics. If you are a small business without any Marketing help, Catalyst Marketers can come in and act as your Marketing Department, whereby we make the process 100% turnkey for you.

Catalyst Marketers is a Virtual Agency

Catalyst Marketers was created during the latest Global Recession. When putting the business together, it was decided that the old ways of forming a Marketing Agency just didn’t make CENTS for Small Businesses. We decided to go an entirely different route. Catalyst Marketers is a ONE-PERSON business. With that said, we are NOT Marketing Consultants or Freelancers.

Catalyst Marketers is a Virtual Agency. Catalyst Marketers is run by Ryan Taft. Through his network, Catalyst Marketers is connected to some of the top Marketing experts across the county. If you need SEO, we have a great team to help you. If you want a new website, our network of Web Designers is top notch. If you want help with your Social Media Marketing activities, Catalyst Marketers is your agency. We provide ALL of the services that you’d expect from a LARGE Madison Avenue Marketing Agency, but because we do not have the overhead costs that those agencies have, we are able to provide you with the same level of service, for a drastically lower price. Being a Virtual Agency allows us to scale up or scale back our involvement in your Marketing efforts based on each and every customer’s needs. If you want the brain power and resources of a large Marketing agency, with the customer service and pricing of a small Boutique Marketing Agency, then give us a call.

By partnering with Catalyst Marketers, you can now focus on other important aspects of running your business, while we focus on your Online Marketing efforts. Learn more about our Small Business Marketing Solutions.

Let Catalyst Marketers be the driving force behind your successful Online Marketing Strategies.