Add the ReTweet button to Your Small Business Blog

Do you have a blog for your small business? I hope the answer is “yes”. Blogging is a great way to spread your ideas, get the word out about your business and your business philosophy, as well as, position you as a thought-leader in your industry. Blogging definitely takes time, but the results can be very effective for growing your small business. A question that I get a lot about blogging is, “once I create a new blog post, how do I get people to read it?”

A great way to promote your blog is through Twitter. Twitter is an unbelievable information sharing tool. If you’re not on Twitter, you need to be, but that’s a blog post for a different day. If you have a blog, then you should have a ReTweet button on each blog post you produce because chances are, many of your readers are already on Twitter. There are two great pieces of software out there that you can utilize: TweetMeme and ReTweet.

Here at Catalyst Marketers, we use ReTweet, but it’s really just a personal preference. The button allows readers, who have Twitter accounts, to share your article on their Twitter profile. A few reasons to add a ReTweet button to each of your blog posts are:

  • Allows your readers to promote your posts for you
  • Your post gets in front of more new readers
  • The post gains credibility in the minds of new potential readers because someone they follow on Twitter, so someone they trust or share similar interests with, has taken the time to ReTweet your article
  • There’s a counter on the button, so each time the post gets ReTweeted, the counter increases, which shows new readers that many people have found this post informative

Embed the ReTweet Button in Your Blog

  1. Go to ReTweet.com
  2. Copy the appropriate javascript code
  3. Go to your blog’s source files and select the Single.php file
  4. Paste the javascript code into the appropriate area of the Single.php source file – A good place to put the code is in the top left side of the post (see this post for an example)
  5. That’s it, you’re all set

Check out the image below to see where our javascript code appears in our Single.php source file. Feel free to use the Comments Section of this blog to ask any questions that you have OR go to the Catalyst Marketers Facebook fan page and post your questions to our wall. Definitely don’t let the coding scare you off. Adding the ReTweet button to your blog is an absolute must if you want to drive more traffic.

Trackbacks/Pingbacks

  1. BizSugar.com - Add the ReTweet button to Your Small Business Blog... Twitter is an unbelievable information sharing tool. If you have a blog …
  2. Catalyst Marketers - Add the ReTweet button to Your Small Business Blog... Do you have a blog for your small business? I hope the …

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