Should I setup an Automated Direct Message on Twitter? It’s a question that we get asked a lot. The answer, quite simply, is NO. For all of the small businesses out there who use Twitter and have an automated direct message set up, PLEASE PLEASE PLEASE turn it off. There is no faster way to irritate a new Twitter follower and potential new customer than by sending him/her an automated direct message.
There are a lot of great Twitter tools out there. Most of them are very beneficial for small business. With that said, automated direct message tools are not one of them. Usually, Auto DMs are designed to send a direct message to someone who starts following you on Twitter. It’s understandable why some business owners might think that Auto DMs are beneficial. Automated Direct Messages allow business owners to send a customized message to new Twitter followers. Marketing is all about getting your message in front of your target audience, so naturally, business owners look at Automated Direct Message tools as valuable. However, if business owners read this blog then they know that success with social media usually comes from knowing how to properly use online tools.
Social Media tools like Twitter allow small business to connect, and build real relationships with, their customers and prospects. Businesses that have success with Twitter use it in this way. Those who use Twitter as another microphone to shout their marketing message to followers usually don’t see results. By sending an Auto DM to a new follower you’re essentially shouting at him/her right off the bat. Many people don’t like being shouted at and this might entice that new follower to stop following your business on Twitter right away.
A few of our favorite Automated Direct Messages on Twitter are:
- “Thanks for following us on Twitter, please connect with us on Facebook as well” – If I want to connect with you on Facebook, I will. I don’t need an Auto DM to tell me to.
- “Be sure to follow our other 3 Twitter Accounts” — No thanks. One is plenty…
- “Please retweet this message to your followers” — Once you have something informative to say, something that I think will benefit my Twitter community, maybe then I’ll retweet it.
If you are currently using Automated Direct Messages on Twitter please consider shutting it off. If you have something you want to say to a follower, then send him/her a personal direct message. You will get more out of Twitter by using it in a more personal way instead of using it as your own personal advertising microphone. People don’t like being shouted at or told to do something.
Are you using Auto DMs? Do you find them beneficial? Please leave a comment below to share your opinion of using Automated Direct Messages for small business.