Are you interested in finding out who stopped following your business on Twitter? If so, there’s an online tool to help you with that. Who.unfollowed.me offers a free service which allows you to see who unfollowed you on Twitter. Businesses who use Twitter to engage with customers and prospects should always be aware who’s following them and who isn’t. If someone unfollows your business it’s probably for a reason. Before who.unfollowed.me came out with their service, finding out who stopped following you on Twitter was a tedious process. Other services make you wait for an email or direct message. Who.unfollowed.me allows you to manually check who unfollowed you whenever you want.
Why Do I Need to Know Who Unfollowed Me on Twitter?
Knowing who unfollowed your small business on Twitter is important, but knowing why they unfollowed you is even more critical. Obviously you can’t find out the why without knowing the who. By using who.unfollowed.me you can get a list of all of the Twitter users who recently unfollowed you (hopefully it’s a short list). You can then begin to reach out to each of them via a reply tweet to explain that you noticed that they unfollowed you and you wanted to make sure you improved your Twitter presence, so you’d like to know why they made their decision.
Learning what you may have done to cause people to stop following you can help you evolve your Twitter strategy, so that you avoid losing Twitter followers in the future. One nice benefit that we’ve noticed when following this Twitter communication strategy is that many of your old followers will respond with “I didn’t realize I stopped following you” or “There must have been a mix up, I didn’t mean to unfollow you”, which leads to them beginning to follow you again! Whether they start following you again or not, it’s important to understand the reason behind why those who meant to stop following you did so. This will only help your Twitter strategy become more effective in the future.
How Do I See Who Unfollowed Me on Twitter?
It’s very easy to use who.unfollowed.me – Here are the steps you need to take to see who unfollowed your business on Twitter:
Navigate to who.unfollowed.me- Enter your Twitter login information where it says, “Sign in with Twitter”
- Once you’re signed in you will see an orange bar on the right side entitled, “who unfollowed me lite”, click the bar below entitled, “check unfollowers”
- The first time you do this the system cache’s your Twitter followers. This only occurs once. Stop back later (in a day or 2) and repeat the process. Who.unfollowed.me will then compare your current follower list to their cached list to determine who stopped following you on Twitter.
Finding out who unfollowed your business on Twitter is definitely important, but finding out why they unfollowed your business on Twitter is critical. Who.unfollowed.me helps you find out who, then it’s up to you to find out why. Be sure to take the time to contact your old followers so that you can make better use of Twitter in the future.
Social Media tools like Twitter allow small business to connect, and build real relationships with, their customers and prospects. Businesses that have success with Twitter use it in this way. Those who use Twitter as another microphone to shout their marketing message to followers usually don’t see results. By sending an Auto DM to a new follower you’re essentially shouting at him/her right off the bat. Many people don’t like being shouted at and this might entice that new follower to stop following your business on Twitter right away.
As our readers know, we are all about quality over quantity in all that we do here at Catalyst. Having a HIGH QUALITY online community is much more powerful than having a community of thousands who aren’t interested in what you’re doing. If you’re a small business that operates in a certain community, then you should be using local Twitter hashtags in your tweets. If you operate a local business then it’s assumed that your target audience is primarily the local community. By using local Twitter hashtags in your tweets you can get your information in front of your target audience. An example of a local Twitter hashtag for a business serving Philadelphia might be #Philadelphia or #Philly. You can even get down to the County and Town level. We are located in #Chalfont in #BucksCounty. Anyone following these hashtags will then see your tweets. Hopefully they find them valuable and decide to follow you. Now you have effectively turned someone you did not know into a new community member. Pretty powerful stuff!
Twitter Hashtags are made up of one or more words or abbreviations and appended to a tweet. You can recognize a Twitter Hashtag when you see the pound sign “#” directly attached to a word or group of words (with no spaces in between). Small Businesses should think of Twitter Hashtags the same way they would think of 
You can even schedule your ReTweets of others to go out in the future. If you are on Twitter and you’re reading a few great tweets, you don’t have to ReTweet them all at once, you can schedule them to go out throughout the day. This will provide you with a consistent stream of tweets without reverting to using some of the more automated Twitter software. There’s still a manual component and a personal touch involved when scheduling your tweets this way. 
Stay with me now… A few months back we wrote an article entitled, “Be Sure to Thank your ReTweeter”, and in the article we talked about how you can include your original tweet in your ‘Thank You’ tweet. Be sure to go read the full article, but basically here’s how it breaks down: 
With the above being said, be sure to tweet other content in between the times that the same tweet is going out. You don’t want someone coming to your Twitter profile 2 days later and seeing the same tweet posted 3 times. Once you tweet it for the first time, you can go ahead and tweet other content (examples might be your old content, ReTweet others, or even 
There are a number of different types of Twitter Contests that businesses can run. Many share similar goals. For this post, we are going to discuss one of the most basic Twitter Contests out there, but one that when executed properly, definitely drives results. Running a ReTweet Contest for your small business can be a great way to promote your content, drive action from current followers, and accumulate new Twitter followers. 
Just the other day, I was the lucky winner of a local ReTweet Contest. 
If someone ReTweets your content, you can then ReTweet that tweet, and say “thank you” in your tweet. It’s a great way to get your original tweet back into the Twittersphere. Here are the steps we take to make this happen:
