After giving Facebook Places plenty of time to prove itself as a viable competitor to location-based giants like foursquare and SCVNGR, we now know that Facebook Places is definitely a tool that all small business owners who have a physical storefront should be taking advantage of. Due to the sheer size of the Facebook community, small businesses should use Facebook Places as a viable marketing channel. Hopefully most of you reading this article have added your small business to Facebook Places. Once your business has been added to Facebook Places you can go ahead and claim your Place on Facebook.
There are a number of benefits to claiming your business on Facebook Places. Once you claim your small business you can then update your Place. Small Business owners can post updates to anyone who ‘Likes’ your Place page, which means you can use Facebook Places to build relationships with customers and prospects. You can also ensure all of the business information is correct and even run promotions through your Place page on Facebook.
Now that you’re convinced that claiming your small business on Facebook Places is the way to go, let’s go ahead and walk you through how to claim your business on Facebook Places.
Find Your Place Page on Facebook
The first step is definitely the easiest of all the steps. Simply navigate to your Facebook Places page. Find the “Is this your business?” link on the left sidebar.
Claim Your Place Page on Facebook
Click the “Is this your business?” link on the left sidebar. A pop-up message will appear. Read the message and when you’re ready, check the box next to “I certify that I am an official representative of your business name“.
Verify Your Place Page on Facebook
So step 1 was the easiest part and this last step is the most difficult. With that said, it’s not terribly time consuming, but it is a little more tedious than claiming your business on foursquare. In order to verify that you’re an official representative of the business, Facebook requires you to provide an official document, like your local business license. Once that’s been reviewed and approved you’re now the proud owner of your Place page on Facebook!
Use Facebook Places to Promote Your Small Business
Now that you’re officially in control of your business’s Place page on Facebook you can start using it to engage customers and prospects. Location Marketing is a growing trend and with 500+ million people on Facebook, it’s a good thing that you took the time to claim your small business on Facebook Places.
Leave a comment below to let us know what you think of Facebook’s “claiming process”.