Have you claimed your venue on foursquare yet? Just last week, foursquare took a huge step forward with their platform in the eyes of business owners across the country. Foursquare has created a step by step process to allow business owners to claim their venue on foursquare. In this post, we’ll walk you through the process of claiming your venue on foursquare.
By claiming your venue, you have greater control over all aspects of your venue profile, foursquare is providing you with check-in Analytics, which will give you a very detailed look into your venue’s activity level on foursquare, and foursquare Specials will be much easier to create and manage.
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Claim Your Venue on Foursquare: Step 1
The first step in claiming your business on foursquare is to go out to your venue page and click “Are you the manager of this business?”. As you can see from the image below, this hyperlink is located just below your venue’s contact information. If your venue is not listed on foursquare, then you must first add your venue.
Claim Your Venue on Foursquare: Step 2
Once you indicate that you are the manager of your venue, the next step is to confirm your business information. Foursquare allows managers to confirm their business information in a variety of ways. The fastest way is to take the URL from you venue page and paste it to one of your online properties – Foursquare recommends something with an email address and phone number, like Yelp, your website, or even your Google Local listing, as they will be manually confirming businesses at this point. If you don’t have one of these pages, you can simply enter your name and phone number or email address and someone from foursquare will reach out to you. One really cool feature, especially for Catalyst Marketers, is that a marketing agency can actually claim your venue for you. They follow the same set of procedures. After filling out that information, it’s on to Step 3.
Claim Your Venue on Foursquare: Step 3
The third step, which is the last step, is where it starts to get fun and creative. Step 3 is all about creating your first foursquare special for your business. Remember, you can only run one foursquare special at a time. Example specials include, 1 free beer on your 10th check-in or 1 free night stay at our hotel each month for the Mayor of our hotel. You can skip this step if you’re not ready to run a special. You can always create specials after you’ve claimed your venue on foursquare. If you do want to create a special, foursquare walks you through the process with a few simple clicks. Once complete, go ahead and click SUBMIT.
Claim Your Venue on Foursquare: Success
Congratulations! You have successfully claimed your business on foursquare. Now, the foursquare business team will review your information and someone will reach out to you within a few days to confirm the information that you’ve submitted. This may seem like an unnecessary step, but just think that anyone can go through this process, both you and foursquare have a vested interest in making sure that nobody claims your venue, but you.
By claiming your venue on foursquare, you’re going to have much more access to your venue information – foursquare stats, easily creating specials, and updating/managing your listing information. Once you make the decision to start using foursquare to promote your business on a regular basis, be sure to put something up at your location that lets customers know that you’re on foursquare, that they can check-in at your venue, and what, if any, specials you’re running. Foursquare is actually working on creating window clings that they will be giving out to businesses on foursquare, but more on that another day. Until foursquare releases their new window clings, be sure that you create your own, so that your customers know that they can check-in at your venue on foursquare.