I think it’s good for business owners to see the other options that they have available to them when it comes to marketing their business. Ultimately, it’s up to them to decide what is generating the most return on their marketing investment. In my opinion, developing valuable/relevant online content and promoting it through free online social tools + a little creativity is the best way to thrive moving forward.

I took a look at your site. It seems like you’re in the direct ad space and are partial to print ads. I can certainly see why you believe so strongly in print. Again, I think the market will ultimately decide. Perhaps, for some business, a combination of traditional marketing & new marketing is the solution. To your point, it all depends on the business problem that organizations are looking to solve.

Thanks again for reading the post and taking time to leave a comment.

Best,

Ryan Taft

And, this idea that print ads die after a month is silly. Part of print’s value has always been that magazines live forever in highly useful places (doctor’s offices, bathrooms, magazine racks, etc…). People save them and review them. Many magazines are purchased primarily for the advertisements (e.g. Cosmo, etc…).

Further, online content is already sometimes transient and will become even more so as the web becomes increasingly cluttered. YouTube says that 120,000 HOURS of new video are posted WEEKLY. It is not possible for that to be hosted endlessly. Twitter starts deleting content links after only 3 to 4 weeks.

So while I appreciate the enthusiasm, please stay within facts…

1. Begin following people who fit your target audience criteria – TweetSearch is a good tool for finding folks on Twitter
2. Try to build relationships with those who you follow; ReTweet their tweets – only the ones that make sense for your followers though
3. Add #hashtags to your tweets
4. As a Realtor, you should check out TweetLister – http://www.catalystmarketers.com/tweetlister-great-online-tool-real-estate-listings/
5. Download TweetDeck to help manage Twitter

Let me know if this helps. You can always contact me if you have further questions: http://www.catalystmarketers.com/contact/

Best,

Ryan Taft

1. Seek to close this gap?
2. How would you suggest doing it?
3. Why is it not just better to use my time on FB if it is harder to get followers on Twitter?

FourSquare is a great new online social tool that businesses can really benefit from. Create a FourSquare Mayor campaign and promote it through your social tools….

If you’re not asking yourself, who is the Mayor of FourSquare for my small busines, you may want to start, as there could be a great marketing opportunity in it for you. FourSquare likes people to think of them as an “urban mixtape”….

Best,

Ryan Taft

Are you using Google Analytics to track website activity? Google Analytics is one of many great Google tools for business. We’ve written about Google Analytics on this blog before. For this post, I want to breakdown Traffic Sources to your small…

Google Analytics is a great free tool for businesses. Reports like Top Traffic Sources help business owners identify what online tools are working best for them….