In the never ending search for new ways to drive traffic to your Facebook business page, Facebook is now helping Small Business Owners with this task. With the arrival of the new Facebook changes last month, with the biggest being the switch from “becoming a fan of a Facebook page” to indicating that you ‘Like” a Facebook page, Facebook is taking their efforts offline. Here at Catalyst Marketers, we just received our first ever Facebook Window Cling. Have you received your Facebook Window Cling yet?
UPDATE: Due to the heavy demand for Facebook Window Clings we have written a follow-up article which shows you how to create a Facebook Window Cling for less than $14.
First, let’s define what a Window Cling is. Basically, a Window Cling is a sign that you can adhere to any window. Facebook realizes that business owners are looking for ways to drive traffic to their Facebook page. Facebook loves that business owners are spending time to drive traffic for Facebook, and to help in this effort, the Facebook Window Cling was born.
The Facebook Window Cling provides customers and passersby with your unique Facebook URL. If you haven’t created your unique Facebook URL yet, definitely take some time to do so – You need at least 25 people to Like your Facebook page before you can create the unique URL. By using the Facebook Window Cling to let folks know that you’re on Facebook, and by providing them with your custom Facebook URL, you WILL drive more people to your small business Facebook page. Of those, a percentage of them will Like your page, and then you can begin the relationship-building process.
Text LIKE CatalystMarketers to 32665
The other component that you’ll notice from the Facebook Window Cling image above is the Text component. I think this is a really good add by Facebook. Facebook understands how HUGE mobile communication and mobile commerce is becoming, and they, like everyone else, want to capitalize on it. Now, even if someone doesn’t have a smart phone that connects to the Internet, they can instantly Like your business page on Facebook by sending a text message. Pretty dope, huh? So, if you haven’t done so already, please text ‘Like CatalystMarketers’ to 32665 to indicate that you Like the Catalyst Marketers Facebook business page.
Where Should I Place My Facebook Window Cling?
Get creative here…A few places you might consider right off the bat are:
- On the rear windshield of your vehicle
- On your store window – The Facebook Window Cling should be visible to all patrons upon entering or walking past your store
- On a local partner’s store window – If you partner with other local businesses in the area, perhaps they can put up your Facebook Window Cling in their store, and you can put up their Cling in your store. A little cross promotion action.
No matter where you place your Facebook Window Cling, be sure to take advantage of it, and other unique ways of driving traffic to your Facebook business page. Just because you’re on Facebook, doesn’t mean that people are going to automatically connect with you. It takes creativity and a little bit of effort on your part. Be sure that all of your customers know that you’re on Facebook. The first step could be for you to utilize your very own Facebook Window Cling.