In their most recent effort to achieve total global internet dominance, Facebook recently released further details on its “Deals” feature. Similar in concept to Groupon, Facebook Deals allows users to purchase daily-deal vouchers through Facebook.com. Currently, Facebook is differentiating itself from other group buying sites by only offering deals that provide social interaction. On their website, Facebook states, “Deals gives your business the opportunity to offer people unique social experiences that they can do with their friends. This encourages people to share their excitement about the experience you’re providing, not just the discount you’re offering. For example, some businesses may offer people a 5-course tasting menu, a rock climbing lesson, or a concert package.”
Facebook Deals: The Basics
Once you have made the decision that Facebook Deals is right for your business, contact Facebook through the Deals signup section of their website. Facebook may ask you to provide two pictures for your business. As with Groupon, you will need to enter information such as the product offered, the discount, and any other relevant information. With this information, Facebook will list your deal in a format attractive to Facebook users (your potential customers, there are many of them).
Once created, your deals will reach Facebook users through the following mediums:
In short, Facebook Deals will get your business’s name out in front of many Facebook users within your geographic area. The deal you create will attract current and new customers to your business, while Facebook’s social networking platform will encourage these customers to share the discount offers with their friends.
We believe Facebook Deals will present significant competition to Groupon, LivingSocial, and other group buying sites. Although late to the game in social commerce arena, Facebook is famous for perfecting an idea, executing, and taking over the market. For example, look at the outcome of the Facebook/MySpace battle. What gives Facebook a leg-up over Groupon is their already enormous user-base as well as their social network platform, which is the most advanced in the world. When a consumer makes a purchase through Facebook Deals, potentially hundreds of their friends will be notified of this, usually not the case with Groupon.