Separate from the Facebok Deals feature that we wrote about previously, Facebook has also recently rolled out a new Deals feature for Facebook Places. Businesses who claim their Facebook Places page can now create a “Check-in Deal” to promote your business. Similar to Foursquare Specials, Facebook Places now offers a variety of specials (or Check-in Deals) to reward customers for checking in at a business. By offering Check-in Deals, Facebook is positioning itself as a major player in the location-based gaming arena. Business owners can now use the largest social network on the planet to offer deals to their customers while in-store… Can you say, lots of potential?
What Types of Check-In Deals Can I Create for My Business?
According to Facebook, “Check-in Deals can help you engage with your customers and grow your business. Check-in Deals allow you to reward loyal customers with discounts and other special offers, so you can build valuable relationships with this influential audience. In addition, Facebook users have 130 friends on average, which means that if someone checks in to your business and you’re offering a deal, their friends have the opportunity to hear about it through word of mouth marketing that is generated naturally on Facebook. Lastly, over 200 million people use Facebook on their mobile devices and they are looking to discover what’s happening nearby. By offering a check-in deal, you give these new potential customers great reasons to stop by your business.”
Currently in the U.S., the Facebook Check-in Deals feature is available to all business owners. Facebook is working on providing business owners with a self-setup option, but for the time being businesses need to contact Facebook. At this time, only one special is allowed per business. How much does a valuable feature like this cost? Try FREE. Also, consumers checking in at your business using Facebook Places will be alerted of your Check-in Deal, potentially further increasing sales.
If you’re considering using foursquare to promote your small business, definitely check out what Facebook has to offer before making any decisions. Over the past few months Facebook has added Facebook Deals to compete with Groupon and Facebook Check-In Deals to compete with foursquare. It seems that Facebook is really putting a lot of energy behind transforming its platform into an even more powerful business tool. Although still in its infancy, this mix of tools may prove to be the most powerful weapon in a small business’s social media arsenal.