In 2001 Facebook started as a tool soley for college students. At that time I just happened to be a freshman at Bentley College in Waltham, MA. Everyone was on Facebook. We used it as a way to connect with other students. Now, almost a decade later, Facebook is open to everyone, including business owners.
Facebook fan pages are a great way to connect with customers and have a meaningful dialogue them. Facebook fan pages allow businesses to show their true brand identity, while learning about their customers interests, needs, and wants. Facebook fan pages also allow customers to obtain relevant information from their favorite businesses. Fan pages give customers a way to communicate directly to business owners and employees. Catalyst Marketers is on Facebook. Are you?
We use the Catalyst Marketers Fan page as a place where business owners and social media experts can converge to exchange ideas around using social tools to grow their business. At the time of this post, we have 34 fans and counting. We have 48 favorite pages that we frequent. Many of our fans are small business owners and social media/e-marketing experts. Together we discuss all things business, with a focus on using social tools to reach more customers, build relationships with those folks, and ultimately drive sales.
There are a number of great resources on our Facebook wall, which is always evolving – from awesome blog posts to instructional videos. Our fans join in the conversation regularly, which makes for a very social conversation. It’s not just a one-way street where Catalyst Marketers promotes their services every 15 minutes. We do share our blog articles and even talk about our services when they are relevant, but we also share countless articles and videos from many people, even some that could be considered competitors. We simply want our fans to have access to the best possible information, even if that information doesn’t come from us.
Find Catalyst Marketers on Facebook and become a fan to join in the social media conversation. You can also click the “Become a fan” button on the Facebook widget on the right sidebar of this blog. We look forward to exchanging ideas with you.