An engaged audience is a profitable audience. Engagement is the key to success with Social Media Marketing. Engagement is all about eliciting a response or action from your community. You want your community to be actively involved in your business. By getting them involved you’re giving them a stake in the game, a voice, a feeling of belonging to something… When you make your customers and prospects feel like what they say and do matters to you then those individuals are going to come to you when they have a need for your products or services. They are also going to help you spread the word about your business, which sometimes is more profitable for your business than their individual purchases. Getting your customers engaged in your online activities is a great way to “turn strangers into friends and friends into customers”.
Using your Facebook business page wall you can leave status updates for your community. Too many times small business owners use their wall as a microphone for shouting their message instead of a funnel for collecting responses from their community. The simple act of asking a question on your Facebook Wall can engage your audience to leave a response. The key is to post content that is relevant to your audience and to your small business and within the content there should be a call-to-action. By including a call-to-action you’re asking your audience to take part in an activity related to your business.
Here are just a few of the many actions that you can solicit from your prospects and customers through your Facebook Status:
- Answer a question
- Take part in a quick survey
- Share the Facebook wall post with a friend or colleague
- ‘LIKE’ the wall post
- Leave a comment with their thoughts and/or opinions of the wall post
- Stop by your store to take part in a big sale
- Follow your small business on Twitter or any other social network that you’re on
- Subscribe to your e-Newsletter
- Download your latest brochure
- Navigate to your blog or small business website
- Participate in a contest or giveaway
- Provide you with feedback on any aspect of your business
- Purchase a product or service
As you can see there are numerous ways to use your Facebook wall to engage your online community. By getting your online community engaged in your Facebook activities you’re going to entice more new people to ‘LIKE’ your Facebook business page as people want to be a part of an active page, not one that has little to no activity OR one that only uses their Facebook business page as a microphone. Seemingly small tactics like using your Facebook status to engage your customers rather than as just another billboard for your small business can go a long way in converting prospects into customers and customers in long-time brand advocates.
If you need help developing a winning Facebook Marketing Strategy, check out our Social Catalyst product.