In browsing through foursquare.com it appears that foursquare is now serving up Foursquare Specials Nearby on their website. What’s cool is that the Specials are relevant to your current location. Foursquare must use either your home location, or the last location that you checked-in, to serve up relevant local Specials from those smart businesses who understand the benefits of running a Special on foursquare.
Adding Specials Nearby on foursquare.com isn’t HUGELY significant. It’s simply a cool add-on that foursquare came up with to offer more value to their business users. What it does is get more eyeballs to your foursquare Special. It’s great that it’s tied to a web users’ location, making the Specials relevant. It also builds more awareness for your small business. For not having to do anything extra after creating a foursquare Special, it’s a nice add from foursquare.
Is your small business running Specials on foursquare? What special have you been running? Has it been a catalyst for new sales? Share your stories by leaving a comment below.
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