Are you looking for ways to communicate important information about your small business to your customers and prospects? Have you considered using foursquare tips to provide that information directly to those who check-in at your venue on foursquare? Foursquare allows people to leave tips about your business. Tips are limited to 140 characters, but they are a great new form of word-of-mouth marketing. Not only are numerous business owners taking advantage of foursquare tips already, but many owners and marketers are finding creative ways to use foursquare tips. This post is going to explain foursquare tips, and show you how foursquare tips can be used to promote any important information about your business to customers and prospects.
What are foursquare tips?
When foursquare users visit your store, and go to check-in on foursquare at your venue, they can leave a tip about your venue. Even those folks who aren’t actually in your store, but are reviewing your venue from foursquare.com, can leave a foursquare tip at your venue. Foursquare tips are limited only to the customer’s imagination.
For some small business owners the openness of foursquare tips scares them, as they don’t want anyone to say anything bad about their business. Here at Catalyst, we always recommend to clients that they not fear negative feedback. It’s better to get access to that information, so that you can work to change that customers opinion, than to not have it, and lose that customer forever. Transparency for businesses is a growing trend, and small business owners must embrace transparency in order to thrive in the coming years.
Why should Small Business Owners Use Foursquare Tips?
For those small business owners who decide to use foursquare tips, they’ll quickly realize that they can use foursquare to promote their own messages about their business. Not only can customers & prospects leave tips about a foursquare venue, but owners can leave tips for their customers as well.
Upon checking-in at a location, a foursquare user can click the “Tips” tab on her smart phone to review all of the latest foursquare tips associated with that venue. Others will be checking out your foursquare tips via foursquare.com. Either way, your message will get in front of the right people, at the right time (when they are either at your location, near your location, or checking you out via the website).
Foursquare tips can range from promotional, such as publishing a foursquare tip about a weekend sale at your small business. Other foursquare tips can be educational about your products, services, or business – think FAQs for foursquare. Foursquare tips can also be used to communicate emergency information, such as store closings due to weather, class cancellations, etc. If you have something that you want to communicate about your business, 9 times out of 10, foursquare tips will be one channel that you’ll want to use. Foursquare tips allows you to get specific information about your small business into the hands of customers & prospects at a time when your business is on their mind, either because they are currently at your location, or because they are researching you on foursquare.com.
Hopefully by now you’re starting to see the power of foursquare tips as a marketing channel. Let’s say that you own a business in a resort town, many tourists will be looking to spend their money somewhere. As more and more people get on board with foursquare, foursquare tips will influence their purchasing decisions, as we are seeing with those who are already using foursquare. Even if your business isn’t located near a vacation hot spot, foursquare tips has a ton a utility for your business. Foursquare users are using foursquare tips to help them understand who they want to do business with. Be sure you get one their short list by properly leveraging foursquare tips as a viable marketing channel to promote your small business.
How have you been using foursquare tips to promote your small business?
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Tags: creative marketing, foursquare for business, foursquare marketing, foursquare tips