Use Games to Engage Customers In Store

Wireless internet. Mobile marketing. iPad, iPad, iPad. Everyone, including us here at Catalyst, are infatuated with all of the new technologies out there when it comes to small business marketing. Sometimes we need to take a step back to ensure we are focusing on what really matters, and what really matters is engaging your customers in a way that allows you to build deep relationships with them. You see, it’s those relationships with your customers that allow you to sell more products and services. Obviously new technologies like iPad allow you to engage your customers, but lets not forget that some traditional marketing tactics, combined with creativity, can work just as well.

games in store marketingHave you ever considered using games in your store to engage customers? Everyone loves playing games right? Playing games remind older customers of their childhood and obviously the younger customers are probably still playing games all of the time, so they love it too. Small Business should use games in store to engage their customers.

Small Business Can Use Games In Store

Using games in store can be a great way to get customers engaged in your brand. People who play games, especially those who win something, have a lot of fun. When people have fun and leave your store with a happy feeling they are more likely to return, as well as, tell their friends about your products and services. Small businesses can utilizes games in store in a number of ways:

  • As a reward when a purchased is made
  • As entertainment that anyone who enters your store can participate in
  • As a random prize for lucky customers (given away daily, weekly, etc.)

Use Games In Store to Collect Customer Data

If you’re going to use games in store to engage customers then you should definitely attach a call-to-action for the players. In order for a customer to have a chance to play the game, they should provide you with something. Any successful marketing tactic must have a strong call-to-action associated with it. Small businesses can use the following calls-to-action for allowing customers to participate in the game:

  • Make a purchase
  • Provide us with your email address
  • ‘Like’ us on Facebook
  • Follow us on Twitter
  • Answer a survey question

Offer Customer Rewards for Participating in In Store Games

If you’re going to use games in store to engage customers, and you’re going to associate a call-to-action with playing the game, then you need to offer customers something of value in exchange for participating. Playing games are fun, but they are much more effective as a marketing tactic if an appropriate customer reward is offered. Small businesses can offer the following customer rewards for participants/winners of their in store game:

  • Discount on current or future purchase
  • Free prize (ie. free product or service from the business)
  • Coupon or promotion to another local business (perhaps a business that you’re running a cross promotion with)

Have you ever used games in store at your small business? Let us know how it worked for you by leaving a comment below.

In a future article we will discuss what games would work best in your store.


  1. We are evolving into a gamification society: Also a great way for small businesses to train and engage their employees.

  2. Totally agree Jimmy! Great article. Thanks for sharing.



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