Small business owners can now use their LinkedIn Company Page to engage your audience with ‘Status Updates’. Back when LinkedIn released the Company Pages feature we talked about the potential for including a ‘Status Update’ feature in the future. Before the ‘Status Update’ feature was released, LinkedIn Company Pages didn’t really offer a ton of value. Now, through ‘Status Updates’ companies can:
- Post updates directly from your company overview page.
- Share company announcements, product releases, promotions, and other news.
- Engage directly with your followers and possibly their entire network.
- Optimize the conversation by seeing which updates are most engaging.
Now businesses can use LinkedIn Company Pages just like they do Twitter and Facebook. Anytime you create new online content (ie. blog articles, YouTube videos, etc.) you can now go out to your LinkedIn Company Page and post a status update to help drive traffic to your online content. If you haven’t yet setup a Company Page on LinkedIn, be sure to do so as soon as you have some time. LinkedIn is one of the most underutilized tools by business owners, but those who do use it properly have a TON of success with it.