October 14th, 2011
Facebook has recently made it much easier to get a custom Facebook URL for your small business Facebook page. It used to be that Facebook required all Facebook pages to accumulate 25 ‘Likes’ prior to them being able to quality for a custom URL. This requirement caused a lot of small business owners who were just getting started on Facebook to use that ugly URL string for their page. The problem with the old way of doing things was that when small business owners when to promote their Facebook page on other marketing collateral, such as in-store, on their website, on print ads, etc. the URL was not easily read and couldn’t be typed into a browser without a lot of patience on behalf of the customer. Realizing that their rules were causing headaches for business owners and Facebook users, Facebook has changed the rule.
October 11th, 2011
Small business owners can now use their LinkedIn Company Page to engage your audience with ‘Status Updates’. Back when LinkedIn released the Company Pages feature we talked about the potential for including a ‘Status Update’ feature in the future. Before the ‘Status Update’ feature was release, LinkedIn Company Pages didn’t really offer a ton of value.
September 8th, 2011
More and more I’m seeing LinkedIn Group Members using LinkedIn Discussions to add Facebook and Twitter connections. At first glance you think to yourself, hmmm, this is a good idea. After a little time though, you realize that this is a failed strategy. Why? Well it gets back to a point we make over and over again at this company, when it comes to online marketing, it’s about QUALITY over quantity. Too many business owners make the mistake of thinking that if they have a large quantity of followers they will be successful. Unfortunately, that’s not the case if ‘quality’ is missing.
August 29th, 2011
Are you looking for creative ways to engage your Facebook community? Facebook Photo Caption Contests can be an effective marketing tactic for small business. Facebook Photo Caption Contests help businesses attract new Facebook ‘Likes’, engage existing Facebook community members, learn from their community, provide a fun way to interact with customers, and can lead to increased sales. With that said, there are a few things all businesses need to know before they can run a successful Facebook Photo Caption Contest.
August 21st, 2011
Did you know that millions of people play Fantasy football these day? Pretty incredible, huh? Every football season fans get together with friends and play fantasy football. Sometimes people play in multiple leagues. As the winner of multiple fantasy football championships, I have to say that it really is amazing how much of a craze fantasy football really is. So I had an epiphany… why aren’t businesses capitalizing on the fantasy football craze by running their own fantasy football league for their business?
August 19th, 2011
Ok. Take a deep breath. Relax. Don’t get too frustrated… Ahhhh! It’s kind of hard not to get frustrated when a business starts monopolizing my Facebook News Feed. What do I mean? You probably know… You know those businesses who post one status update after another on Facebook? Yeah, I told you you knew what I was talking about. How frustrating is it when you look at your Facebook News Feed only to see the same company posting 10 updates right in a row?! Do you want to know the quickest way to have your Facebook updates hidden, or even worse, be ‘Unliked’ by your Facebook followers? Post Facebook Status Updates consecutively…
August 11th, 2011
Before we even get started, I will admit that I am a lifelong Dallas Cowboys fan. Making it worse for all of you Cowboys-haters out there is that I’m a lifelong Dallas Cowboys fan who grew up, and currently lives, in the suburbs of Philadelphia, PA — Eagles country. For anyone who’s reading this that has no idea what I’m talking about, the Dallas Cowboys are a NFL football team. In fact, the play their first preseason game of the 2011-12 NFL season tonight, which is perhaps what sparked the idea for this article.