Small business owners can now use their LinkedIn Company Page to engage your audience with ‘Status Updates’. Back when LinkedIn released the Company Pages feature we talked about the potential for including a ‘Status Update’ feature in the future. Before the ‘Status Update’ feature was release, LinkedIn Company Pages didn’t really offer a ton of value.
More and more I’m seeing LinkedIn Group Members using LinkedIn Discussions to add Facebook and Twitter connections. At first glance you think to yourself, hmmm, this is a good idea. After a little time though, you realize that this is a failed strategy. Why? Well it gets back to a point we make over and over again at this company, when it comes to online marketing, it’s about QUALITY over quantity. Too many business owners make the mistake of thinking that if they have a large quantity of followers they will be successful. Unfortunately, that’s not the case if ‘quality’ is missing.
Do you own a small-to-medium-sized business? If so, you probably haven’t considered ever creating a television commercial to help promote your business. Why? Because it’s just way too expensive. Plus you’re probably noticing that TV ads are rapidly losing their effectiveness for helping to sell products and services. With all of this being said, it doesn’t mean creating commercials for your small business is a bad idea. Notice I didn’t say, “…creating TV commercials…”. New video recording, editing, publishing, and promoting tools are popping up everyday, which brings down the costs for creating a commercial for your business.
Are you looking for creative ways to engage your Facebook community? Facebook Photo Caption Contests can be an effective marketing tactic for small business. Facebook Photo Caption Contests help businesses attract new Facebook ‘Likes’, engage existing Facebook community members, learn from their community, provide a fun way to interact with customers, and can lead to increased sales. With that said, there are a few things all businesses need to know before they can run a successful Facebook Photo Caption Contest.
Did you know that millions of people play Fantasy football these day? Pretty incredible, huh? Every football season fans get together with friends and play fantasy football. Sometimes people play in multiple leagues. As the winner of multiple fantasy football championships, I have to say that it really is amazing how much of a craze fantasy football really is. So I had an epiphany… why aren’t businesses capitalizing on the fantasy football craze by running their own fantasy football league for their business?
Ok. Take a deep breath. Relax. Don’t get too frustrated… Ahhhh! It’s kind of hard not to get frustrated when a business starts monopolizing my Facebook News Feed. What do I mean? You probably know… You know those businesses who post one status update after another on Facebook? Yeah, I told you you knew what I was talking about. How frustrating is it when you look at your Facebook News Feed only to see the same company posting 10 updates right in a row?! Do you want to know the quickest way to have your Facebook updates hidden, or even worse, be ‘Unliked’ by your Facebook followers? Post Facebook Status Updates consecutively…
Before we even get started, I will admit that I am a lifelong Dallas Cowboys fan. Making it worse for all of you Cowboys-haters out there is that I’m a lifelong Dallas Cowboys fan who grew up, and currently lives, in the suburbs of Philadelphia, PA — Eagles country. For anyone who’s reading this that has no idea what I’m talking about, the Dallas Cowboys are a NFL football team. In fact, the play their first preseason game of the 2011-12 NFL season tonight, which is perhaps what sparked the idea for this article.
Are you considering outsourcing your Facebook marketing to a social media marketing agency? Outsourcing your Facebook marketing can be a very effective strategy for small businesses who don’t have the time or employee (wo)man-power to do it themselves. With that said, when it comes to successfully outsourcing your Facebook marketing there are a few things that every business owner should be aware of.
Do you participate in any Twitter Chats? Do you host any Twitter Chats of your own? If so, I’m sure you already know just how powerful they are when it comes to generating new Twitter followers and possibly even new business.
Ok, for the non-Lil’ Wayne fans out there reading this article, he is one of the more prominent hip-hop artists out right now. His last major studio album went many times platinum. If you want to find out how Lil’ Wayne went from your everyday rap artist to selling millions of records, you can read an article we wrote explaining how Lil’ Wayne used Content Marketing to launch himself into top rapper status. Business owners can really learn a lot from reading this story.
Lil’ Wayne is at it again. Lil’ Wayne is getting ready to release his next major studio album, Carter IV in a few months. This is a BIG EVENT for the rap superstar as it’s his next opportunity to sell millions of records. In order to ensure it’s a successful release, Lil’ Wayne is back on his Content Marketing Strategy. He just released a new mixtape last week, aptly titled, “Sorry 4 the Wait”.
