I was on TweetDeck today when this tweet came through from @KelleyRenee: How am I not following @Forever21_tweet yet? 10% off $40+ online, now thru 2/6! http://twitpic.com/117uf0.
Now, I’m not really in the market for anything from FOREVER 21, but I usually check these things out for the marketing aspect of it. I always like to see what others are doing with their online efforts.
FOREVER 21 is using Twitpic to promote a new Valentine’s Day 2010 special savings opportunity. Twitpic is a Twitter application. It’s a free online tool which allows you share photos on Twitter. Users can upload a photo from their phone OR computer and then customize a message to accompany the picture. You then submit the entry and it gets tweeted to your Twitter account.
Small businesses can learn from FOREVER 21′s new promotion. You can have a designer create you a promotional image (costs should be less than $50 if you create the copy) and then you can use tools like Twitpic to share your promotion with the world. You can run the same promotion without the photo, but imagery really appeals to the growing masses of Right Brain Thinkers. Just ask Dan Pink.