If you’re looking for ways to drive traffic to your social media tools, like Facebook, Twitter, and YouTube, then consider using your traditional advertising tactics, like print ads, radio, and TV, to inform your customers about your presence on certain social media tools. The image below was captured from the local Clipper Magazine circulated in the Lansdale, PA area. It shows how a small business is using their print advertisements to promote their Tranquility LIFE Spa & Hair Design Facebook fan page.
Eventually, Tranquility won’t have to pay for those expensive print advertisements because they will have already built a strong following on their Facebook fan page. Those coupons you see in the ad can very well be placed on Facebook and Twitter. Here’s a great Twitter Coupon application that’s free to use. Eventually free social media tools, like Facebook, will completely eliminate the need for small business owners to pay for expensive ads, like this print ad. Hopefully those reduced costs will increase profits for business owners, while at the same time, reduce costs for customers. This is one way social media is changing the game of marketing small businesses.
Social Media Promotion Tips for Small Business Owners
- Use existing advertising channels to promote your social media tools
- Use in-store promotions
- Post feedback on industry blogs & include links to your social media sites
- Use your business cards to promote social media
It’s really great to see Tranquility LIFE Spa promoting their Facebook fan page in their print ads. If you’re going to incur the expense of print advertising, then you mine as well get as much value out of it as possible. Use this example to think about the different ways you’re currently promoting your products and services and figure out how you can integrate your social media messaging into those existing ads. If you’re getting ready to buy any traditional advertising, then definitely be sure to include information about your social media sites in those ads. I know I just became a fan of Tranquility’s Facebook fan page and I’m sure many others have as well.
How are you promoting your social media tools through your traditional advertising campaigns? What have the results been like?