Do you blog about your small business? If not, you really should consider it. If writing isn’t your thing, then you can always hire an e-marketing agency to blog for you, but either way, getting content out there is the best way to position your business as a thought-leader in your industry, as well as, educate your customers on your business/business philosophies.
In an earlier post, I wrote about how small business owners can start blogging. There are some very easy steps to follow and best of all, it can cost you $0 to get started. Compare that to what you spent last month on that radio promotion that attracted exactly 0 new customers into your business. Once you have a blog, you need to get it out into the social sphere, which is what this post is about.
Last week I wrote about adding the ReTweet button to your small business blog, so that others can promote your content for you. Well, not only should you have the ReTweet button on your blog (since only Twitter users can help you with that), but you should add the ShareThis plugin to your small business blog.
ShareThis is a free plugin that you can download and add to your blog. Download it here. Before you download it, you can customize certain aspects of it. You can have a rotating icon OR change the button text. There are a few different things you can customize. ShareThis is a super tool for helping others help you promote your small business blog.
ShareThis offers users numerous different social networks to use for promoting your blog. Why is this beneficial? Well, if one of your readers uses Reddit a lot and she wants to promote your post, then she can hover over the ShareThis plugin, click Reddit, and promote your post there. It’s the same for someone who uses Digg or LinkedIn. It doesn’t matter what social networks a reader uses, ShareThis provides all of them.
As you can see on the Catalyst Marketers blog, we emrebedded our ShareThis plugin at the bottom of every post. Once somoene is finished reading an entry, he or she can go down to the plugin and promote our post. Do you see the power of having others promote your stuff for you? Now all you have to focus on is writing great content so that people will feel the need to share it.
With that said, hopefully you found this post informative. If you did, please hover over the ShareThis plugin and promote this post to all of your friends 
– Thanks!
Tags: blog plugins, promote your blog