Just the other day I was in a meeting with a client, an app developer, and we got on the subject of attending conventions. My client looked at me and made the comment, “do you know that even at a ‘geeky tech event’ like a Developer’s convention, EVERYONE still hands out business cards…” He was in awe and after I thought about it more, I too was in awe. You would think tech dudes would use the Bump app to exchange contact information. It seems so much easier. Unfortunately, or fortunately (if you have thousands of business cards already printed out), people still use business cards to exchange information. A few years ago we wrote an article about adding social media links to your business cards as a way to drive more people to join your online community. Now, through QR codes, business owners can further optimize their business cards by putting a custom QR code on your cards.
QR codes are quickly catching on with businesses looking to take advantage of new technology to further their marketing effectiveness. Creating a marketing campaign with QR codes can be extremely beneficial when implemented correctly. QR Codes allow you to provide a customer or prospect with a quick marketing message, display educational information, or even link them to your website or social media profiles. So, how do you get a QR code in front of your target audience? Well…
Print the QR code on your business card… One thing to remember when planning to add a QR code to your business card is that if you print out a lot of them, you probably won’t go through them right away. This means your message must be a long-term message. If you are trying to promote an upcoming event, you may want to use a different marketing tactic. Whereby if you simply want to drive your new network to your website or blog, a QR code on your business card will work well. When implementing any new marketing campaign it’s critical to think through all of these little details ahead of time. Some business owners, strapped for time, simply read about the latest marketing idea and jump to implement it. It’s especially important to think through marketing campaigns that have costs involved like printing new business cards. Once you know what you want to accomplish by adding a QR code to your business card you can then go ahead and have them printed so that you can begin passing them out.
Adding a QR code to your business card can be an extremely worthwhile marketing initiative for your small business. One of the benefits to adding a QR code to your business card is that more people will remember you because of the uniqueness of your business card, which may lead to a higher percentage of those folks who actually take action to call you or scan your QR code to participate in your marketing campaign. A negative at this time is that not everyone knows what QR codes are and even fewer folks have a QR code scanner app on their phone. QR code usage is still in its infancy, but the trend is firmly in place and in a year or so we will be talking about QR codes the same way we now talk about Twitter, another online tool that not everyone was convinced about at first.
The next time you’re ready to print new business cards, be sure to consider adding a QR code to them.