Is your small business running the same old marketing campaign that’s been running for years now? Have you seen your ROI continually dropping? Are you even measuring ROI?
These are some of the questions you should be asking yourself a few times a year if you’re hoping to grow your business. If the answers to these questions is “yes”, it’s OK. There is still time to turn things around. I know that being a small business owner is not easy. There are countless things that come up in the course of a day, a week, etc. If you find that you don’t have time to handle your company’s marketing plan, simply find a company you can trust to do it for you.
If you’re finding that your traffic is slowing and those ads in the local flier are becoming more expensive, you’re not alone. Traditional media companies are raising rates because there are less and less advertisers buying space in their publications. When the economy gets back on its feet and people begin investing again in marketing/advertising, many experts expect those ad dollars to go to new media companies versus traditional media companies.
Their are a few reasons why all businesses, large and small, are shifting their marketing budgets to new media:
- Lower up front costs – many online tools are free
- Greater reach – small businesses can have a global presence
- Deeper impact with prospects, customers, & brand evangelists
- Ability for viral growth
- More tools available to measure return-on-investment
When it comes time for you to start spending again on marketing your product or service, definitely take some time to learn what’s changed since your last campaign. Find out where your prospects & customers are spending their time and then begin creating strategies around talking with them in those places. If you find that they are spending their time online, then new media marketing may be right for you. If you need any help getting started, feel free to reach out to Catalyst Marketers.
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