Small Business Blogging – Where to Begin

“Blog this”, “Blog that”, “Blogs, Blogs, Blogs”. Blogs are everywhere these days. For small business owners, you’ve probably been told a time or two about blogs and how blogging can help promote your business. If that’s the case, you probably have quite a few questions. What is a blog? How can blogging help grow my business? What do I blog about? How do I get started blogging? How do I attract readers to my blog? All of these questions are legitimate and today’s post will take a shot at answering them for you.

  1. What is a blog?
    1. A blog is a website which provides commentary on a specific subject for readers. Blog content is created by an individual or a team of individuals.
  2. How can blogging help grow my business?
    1. Blogs are a great SEO tool – the content helps get your blog to the top of search results
    2. Blogs drive traffic to your website
    3. Blog content positions you as a thought-leader in your industry
    4. Blogs help you build relationships with your readers, customers, & prospects
  3. What do I blog about?
    1. Pick a topic that you’re passionate about, as blogs require a decent time commitment
    2. Blog about your business, your industry, or something that your customers would be interested in (example: If you own a Salon, blog about celebrity gossip or new beauty products)
  4. How do I get started blogging?
    1. There are a number of great FREE sites out there, but for more advanced individuals, you can also host your own
    2. Some great free sites for creating a blog are: WordPress (they also allow you to host your own) and Blogger
    3. Read other blogs to find what you like and don’t like about them – Implement the features you like into your blog
  5. How do I attract readers to my blog?
    1. First and foremost, with great content – With that said, you need to cut through all of the clutter that’s out there as well, so that content can be found
    2. Try to post new content at least twice a week – Consistency is key
    3. Add sharing tools like Add this or Share this – These tools allow readers to share your content on social tools and content aggregaters (Digg, Reddit, Facebook, Twitter, LinkedIn, etc)
    4. Use blog carnivals to reach a larger audience
    5. Add a RSS feed so readers can subscribe to your blog & get updated when new content is published
    6. Find your own voice. Be authentic.

Blogging can be an extremely powerful tool if used properly. Not only is it great for SEO, but it positions you as a thought-leader in your industry. Customers always go to the thought-leader for advice or to buy goods and services. Use blogging as a tool to reach larger audiences and maintain it by providing those audiences with relevant content. If you do it properly, your organization will definitely prosper.

Best of luck in starting your new blog. If you want to start a blog, but know you don’t have the time, check out the Catalyst Marketers Solutions page to find out how we can make blogging turnkey for your business.

2 Comments

  1. Great article. And, I agree–blogs ROCK! lol — I’d like to, if I may add additional comments for #2 – How can blogging help grow my business…Blogs can help generate leads and sales as well – although you implied it…I like to come right out and say it. They also provide your customers or potential customers with more information about your company or your products in an easy to access format – no need to call customer service, or sales…it’s all right there. Kind of like writing your own testimonial. Blogs Work.

  2. Maureen – Tx so much for the feedback! I really appreciate the comment and hope you will continue to read the blog. Yes, blogs absolutely generate sales leads. I definitely agree with that. They provide your company with a voice. You can choose do write whatever you want. I’d recommend educating folks on your industry, products, services, etc. By doing it in a way that’s informative, it’s a soft sell and can lead to huge results.

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