Social tools like Facebook, Twitter, YouTube, LinkedIn, Squidoo, and the list goes on, are providing small businesses a way to communicate with customers, build relationships, and ultimately drive sales. These online tools are also a great way to drive traffic to your website, your blog, a microsite, or even a promo page. But before you can drive traffic from your social tools to your website, you must first drive traffic to your social tools.
I was at a networking event in Philadelphia, PA the other day and when I was explaining the power of social tools to a prospect of Catalyst Marketers, she asked, “how do I drive traffic to my Facebook page or my LinkedIn profile?”. It’s a legitimate question. My response, “there are a number of ways to gain followers of your social tools; creating an e-marketing strategy is a good place to start”.
One of the best ways to drive traffic to your social tools is through your business card. Everyone loves to give and receive business cards. Even with all of the great new technologies out there, business cards are still very popular in today’s business environment. With that said, if your business card still only has your business phone number, fax number & email address, then you’re not making it work hard enough for you. Use your business card to drive traffic to your social tools. Then use those tools as a way to build trust with your audience and educate them on the benefits of your product or service. Ultimately drive them from your social tools to your e-commerce website or to your store.
Here’s an example of my business card for Catalyst Marketers:
What are some other ways you like to drive traffic to your social tools?
Put it on your business card that you know how to play video poker using top video poker tactics then find a game with the online casino reviews at CasinoBonus.org!
Tags: creative marketing, promote your blog, Social Media Marketing
Socialize Your Business Cards…
Need ideas on how to drive traffic to your social tools like Facebook and Twitter? Check out this post on how your business card may be the answer….
Using your E-Mail signature you can promote your social network as well. E-Mail marketing blast is another way to generate traffic by using links in your news letters or announcements.
I 100% agree about using your email signature. I definitely use this as well. I really appreciate the comment and hope you will continue to read the blog. Here’s my email signature, what does yours say?
Ryan Taft
Managing Principal & CEO
Catalyst Marketers
Cell: 215-783-2916
http://www.CatalystMarketers.com
Follow me on Twitter: @RyanTaft
I definitely think that sharing links to your various social networks via your business card is important. Likewise it’s as important to include some of those links in your email signature. Personally, I went as far as to create a site that serves as a hub for all of the places I can be found around the web; I used the Business Card Theme via iThemes to do this.
Ricardo –
That’s great advice. I’ll check out iThemes. Thanks for being an active part of this blog.
Best,
Ryan
[...] and on business cards. Interesting article from Catalyst Marketers: Socialize Your Business Cards. [...]
This is a great idea! So simple but I am sure effective! I will start doing it immediately with some postcard things I hand out!
http://www.squidoo.com/perfecthair <—– check out my lens!
James – I’ll definitely check out your lens. Thanks for commenting on the post. Sometimes the best ideas are the most simple. Let me know how it works out for you. I’d love to do a little case study on how Socializing Your Business Cards worked for you.
Hi I did a few facebook cards from Redken’s website. As a salon owner / stylists you have access to a bunch of business building tools they offer. They offer a facebook/ blog card you can print out and hand out.
You need to register your salon and then you have free access to this and other things.
http://www.redken.com
James – Thanks for the great feedback. I’ll check out the Redken’s site to see how those tools work. Perhaps I’ll even write a blog post about it – citing your comment.
Thanks again!
@RyanTaft