Social tools like Facebook, Twitter, YouTube, LinkedIn, Squidoo, and the list goes on, are providing small businesses a way to communicate with customers, build relationships, and ultimately drive sales. These online tools are also a great way to drive traffic to your website, your blog, a microsite, or even a promo page. But before you can drive traffic from your social tools to your website, you must first drive traffic to your social tools.
I was at a networking event in Philadelphia, PA the other day and when I was explaining the power of social tools to a prospect of Catalyst Marketers, she asked, “how do I drive traffic to my Facebook page or my LinkedIn profile?”. It’s a legitimate question. My response, “there are a number of ways to gain followers of your social tools; creating an e-marketing strategy is a good place to start”.
One of the best ways to drive traffic to your social tools is through your business card. Everyone loves to give and receive business cards. Even with all of the great new technologies out there, business cards are still very popular in today’s business environment. With that said, if your business card still only has your business phone number, fax number & email address, then you’re not making it work hard enough for you. Use your business card to drive traffic to your social tools. Then use those tools as a way to build trust with your audience and educate them on the benefits of your product or service. Ultimately drive them from your social tools to your e-commerce website or to your store.
What are some other ways you like to drive traffic to your social tools?