Social Media Marketing Services for Small Businesses

Catalyst Marketers can help you manage your Online Marketing efforts. Many of our clients think of us as their “outsourced Marketing Department”. This is due to the fact that we work so closely with each of our customers. The solutions below are designed to help small and mid-sized businesses reach more customers, build relationships with those customers, and ultimately drive sales growth.

Contact Catalyst Marketers to learn more. Be sure to ask about our bundling discount.

Catalyst Strategies
Catalyst Marketers is an online marketing think-tank. Developing online marketing strategies is a strong point for us. If you’re looking to revamp your existing marketing strategy OR if you’re simply in need of creating a marketing plan for the first time, we can definitely help. One of our favorite things to do is sit down with our customers, find out what their organizational goals are, and develop an online marketing strategy that will help them grow their business.

Our process for working with our customers on strategy development is as follows…

We setup a time to meet with you in person. We will do preliminary research on your business prior to the meeting. During the meeting we will review a set of prepared questions pertaining to your current marketing strategy, goals for the business, and what you are looking for in a marketing partner. After the meeting, we will create a recommendation for a new online marketing strategy, as well as, develop tactics which support your new online marketing strategy.

Localize’it™
Catalyst Marketers on Local SearchLocal online search is changing the game for small businesses. You can now compete with much larger businesses simply by positioning your company to appear at the top of search results for your geographic area & area of business. For example, when I enter the following keywords into Google “marketing strategy doylestown pa”, Catalyst Marketers is the first result that appears under “local business section”. That can prove to be extremely valuable for your small business.

As more and more people go online to locate small businesses, from which they plan on buying goods & services, you’ll want to make sure that your business can be easily found. Catalyst Marketers can make this process very simple for you. Through our Localize’it™ solution, we will set your business up on three of the following six local business search tools (selections based on your needs):

YelpFor a monthly service fee, we will continually improve upon each of the local search listings above, with a strong focus on Yelp. “Yelp allows consumers to share the experiences they’ve had with local businesses and lets business owners share information about their business with their customers. Simply put, it’s word of mouth– amplified.” Watch the Yelp Business Owner’s Guide tutorial to learn more about Yelp. Catalyst Marketers will:
  • Set your business up on Yelp
  • Communicate with your customers
  • Make announcements about your business
  • Drive customers to your website
  • Track how many people viewed your page & report back the results

Social Catalyst
Social Catalyst is a Catalyst Marketers product offering designed to help customers take advantage of social media tools. For a monthly service fee, this solution can work for:
  • Businesses currently running social media marketing programs
  • Businesses looking to develop a social media marketing strategy

Catalyst Marketers can help you develop a social media marketing strategy based on the goals and objectives for your business. Catalyst Marketers will setup a profile page on each social media tool that you choose. We then begin engaging your network in conversation around their interests. Finally, we actively publish new content to each social media tool throughout the month to keep your network actively engaged.

You can select two social media tools from the list below to be utilized as part of your program.

LinkedIn Twitter Facebook
Squidoo Myspace
Catalyst Blogs
WordPressBlogging for business is a trend that small and mid-sized business owners need to be aware of. Blogs have been gaining momentum as key online marketing tools for businesses for about 5 years now. Businesses are seeing many benefits to having a corporate blog. In fact, many organizations have more than one blog.

Blogs are a great way to position your company as an industry thought-leader by allowing you to post useful content to your customers. Blogs also allow you to connect on a one-to-one level with your audience through commenting tools. And finally, blogs are a great way to drive traffic back to your website. If done properly, blogs can drive growth for your business by allowing you to interact with customers and prospects, ultimately building trust and a relationship with those individuals. This can translate into increased sales for you business.

Catalyst Marketers can make blogging turn-key for you. We do everything from purchasing the URL to writing your content and managing the relationships with your audience. If blogging is something you’re interested in, then our Catalyst Blogs solution will definitely work for you. Reach out to us to find out how this monthly service works.

Catalyst Videos
YouTubeYouTube™ has changed the game for individuals and businesses. You now have an easy way to make videos about your business available to millions of people. The best part is, you do not have to host the videos. YouTube™ handles that for you.

Catalyst Marketers offers a YouTube™ video series solution to help our customers put a face behind their name. Video is becoming the standard today. You can now walk customers through the benefits of your product or service with video, shoot commercials for your business, or post customer video testimonials.

For a monthly service fee, Catalyst Marketers will:

  • Develop a video strategy for your business
  • Shoot, edit & post 1 video per month
  • Create a YouTube™ channel for your company
  • Drive traffic to your YouTube™ channel
  • Track metrics and reports on results
Catalyst Email
Catalyst EmailEmail marketing can be a great tool when done properly. In the rush to get started, many people fail to remember the keys to email marketing. I believe Seth Godin says it best in his book, Permission Marketing, when he says “email must be personal, relevant, and anticipated” in order to truly resonate with your audience and get them to take action.

Any Catalyst Email campaign setup for our customers requires individuals to opt-in. During the opt-in process, we let people know exactly what they are opting into, when they can expect to hear from us, and what the focus of those email communications will be. This way when they receive an email from our customers, they know it’s coming, they want to hear what our customers have to say since they opted-in for the program, and we are sure to personalize the email so that it speaks directly to each person.

The Catalyst Email solution offers the following services for a monthly fee:

  • Setup and host a registration page
  • Collect and store all personal data in a secure database
  • Develop the email campaign strategy
  • Develop the HTML template for the email campaign
  • Write the content for each email
  • Send two emails each month to your list
  • Report metrics back to you
Create a Catalyst
Ning Perhaps you want more control over your social networking tools. Catalyst Marketers can create, manage, and grow your own social network through Ning. Many businesses have found Ning extremely useful for building their own online community. Some of the many benefits of having your own social network are:
  • More control compared to existing social networks
  • Build relationships with your members
  • Drive traffic to your website
  • Send customized e-blasts to members of your network

Our Create a Catalyst solution is similar to our other solutions in that for a monthly service fee, Catalyst Marketers can make this program turn-key for you. We can handle everything from the development of the strategy (your involvement will be needed here for guidance) to site development, site management, and reporting.

Back to the Top