Squidoo hasn’t received as much attention as say Twitter, Facebook, Myspace, LinkedIn, and the list goes on. That doesn’t mean Squidoo is less valuable to small businesses. In fact, I think Squidoo is a great tool for small businesses, maybe even better than some of the bigger social networks. Squidoo is the brainchild of today’s leading marketer, Seth Godin. If you subscribe to the Catalyst Marketers blog, you’ll read a lot about Seth Godin, as he’s had a huge influence on my marketing philosophies.
When I first started Catalyst Marketers, this site wasn’t on the top of my list of things to get done. I had just left my job and I needed to get a business off the ground, and quick. 
I wanted to be sure that I sunk my time into building a solid foundation for the company. With that said, having a web presence is a must in today’s business environment, especially if you’re an online marketing agency. Using Squidoo, I was able to get the Catalyst Marketers lens up in hours. I used the different Squidoo plugins, created my content, and began searching Squidoo for prospective customers. After a week or so of posting comments and favoriting a number of different lenses I received a Squidoo Guestbook comment from Ryan Gerardi at AutoConversion.
Ryan is an up & coming entrepreneur who’s located right in West Chester, PA. He and I shared many of the same marketing ideals and AutoConversion eventually became the first customer of Catalyst Marketers. We’ve been working on his account for about a month now and things are going very well. In fact, we are going to be building one of his customers a Squidoo Lens. It’s funny how these things work, huh?
I wanted to post a testimonial about our success with Squidoo to let our readers know that social media tools do offer many benefits for small and mid-sized businesses. Here at Catalyst Marketers the only marketing we’re doing is through online tools like Squidoo. Within a few weeks, our strategy was already paying off. I know that we can do the same for your business. Definitely let me know if you have any questions about how Squidoo, or any other social media tools, can work for your company.
We’ll get into the specific functions and benefits of Squidoo in another post.