Posts Tagged ‘Celebrity Marketing’

What the Dallas Cowboys Teach You About Marketing and Your Business

Thursday, August 11th, 2011

Before we even get started, I will admit that I am a lifelong Dallas Cowboys fan. Making it worse for all of you Cowboys-haters out there is that I’m a lifelong Dallas Cowboys fan who grew up, and currently lives, in the suburbs of Philadelphia, PA — Eagles country. For anyone who’s reading this that has no idea what I’m talking about, the Dallas Cowboys are a NFL football team. In fact, the Cowboys play their first preseason game of the 2011-12 NFL season tonight, which is perhaps what sparked the idea for this article.

Dallas Cowboys Marketing TipsThe Dallas Cowboys are also known as “America’s Team”. They came to be known as America’s Team during their early history. Tex Schramm was the original president and general manager of the Dallas Cowboys. What he really was though was a supreme marketer. You see, Tex changed how NFL teams market themselves. Among many other marketing-related strategies, Tex is the genius behind the Dallas Cowboys cheerleaders. :) Jerry Jones, the current Owner, President, and General Manager of the Dallas Cowboys continued Tex’s Marketing legacy and has since transformed the Dallas Cowboys into the second most valuable sports franchise in the world… Jerry just got done building a ridiculous stadium, he has sponsorship deals with Ford, Pepsi, Nike and many other national brands. Jerry brings in concerts, allows HBO to film TV shows with his team, and simply markets the hell out of the Cowboys. So, what does this teach you about Marketing and business? Well, nothing yet.

If you have followed the NFL in recent years (about the last 15) then you know that every year the Dallas Cowboys are usually over-hyped. They are all bark and no bite when it comes to actually playing football. You see, Jerry Jones is in the football business. His product is the Dallas Cowboys. He uses his marketing skills to sell his product and he does a great job at it. However, this scheme can only run for so long, as once people start to see through the pretty packaging and realize that the product is defective all of that hard work that was put in to build the second most valuable sports franchise in the world comes crumbling down.

What I’m trying to convey here is it doesn’t matter how amazing your marketing strategies are, if your product or service doesn’t meet or exceed the expectations of your customers, you won’t be in business for very long. Here at Catalyst Marketers it’s pretty obvious that we strongly believe that the right marketing approach can take your business to the next level. With that said, even with our marketing strategies behind your business, if your products and services aren’t worth their price tag, you’re not going to survive for very long. Like the Cowboys, you might become the leader of the pack for a while, but eventually customers are going to see through all of the fluff and perhaps start following another team.

So as the 2011-12 NFL season approaches, take something from America’s Team, make sure your products and services are good enough to win the game before you start marketing them to your customers.

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Posted in Small Business | 1 Comment »

Lil’ Wayne Helps Small Businesses Learn How to Promote Events

Monday, July 18th, 2011

Ok, for the non-Lil’ Wayne fans out there reading this article, he is one of the more prominent hip-hop artists out right now. His last major studio album went many times platinum. If you want to find out how Lil’ Wayne went from your everyday rap artist to selling millions of records, you can read an article we wrote explaining how Lil’ Wayne used Content Marketing to launch himself into top rapper status. Business owners can really learn a lot from reading this story.

Lil Wayne MixtapeLil’ Wayne is at it again. Lil’ Wayne is getting ready to release his next major studio album, Carter IV in a few months. This is a BIG EVENT for the rap superstar as it’s his next opportunity to sell millions of records. In order to ensure it’s a successful release, Lil’ Wayne is back on his Content Marketing Strategy. He just released a new mixtape last week, aptly titled, “Sorry 4 the Wait”.

Lil’ Wayne is using this new mixtape, which contains more than a dozen new songs, for pre-event promotion. He created the new mixtape and then gave it away for free online, hoping that his listeners will download it and share it with friends in order to get the music into the hands of his target audience. He’s getting his customers excited for Carter IV by giving them a little taste of what they can expect from him in his next studio album. Lil’ Wayne is using content marketing to drive customer engagement prior to his big event. Small Businesses should do the same.

Here at Catalyst we always talk about events having 3 major promotional opportunities: pre-event promotion, live event promotion, and post-event promotion. Business owners can drive awareness and excitement for their event leading up to the event date, promote the event live (perhaps with live tweeting or even through USTREAM), and promote the event after it’s over (by releasing videos, pictures, interviews, etc.). By taking advantage of each of these major promotional opportunities you will achieve much greater success with your events.

Lil’ Wayne has released a mixtape. You can write blog articles. Lil’ Wayne is doing interviews to give details on the new album. You can generate PR through channels like Twitter or even shoot YouTube videos explaining the event. Lil’ Wayne is using Facebook. You can use Facebook and Twitter. Lil’ Wayne is following all of the appropriate steps for successful event promotion. You can do the same. Figure out what details need to be conveyed to your audience. Find a fun way to convey that information. Convey it and be sure to be accessible to answer questions and engage your audience. If you follow these steps and use the right online tools, you can be like Lil’ Wayne and host highly successful events for your small business.

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Posted in Small Business | 3 Comments »

Interruption Marketing by Kanye West

Wednesday, November 10th, 2010

In what will undoubtedly go down in history as one of the poorest judgment calls by a celebrity, Kanye West’s interruption of Taylor Swift’s 2009 VMA Awards acceptance speech gives business owners a perfect look into why Interruption Marketing doesn’t work. Interruption Marketing is a marketing strategy used mostly by businesses when selling products or services to consumers. Interruption Marketing tactics take on many forms, such as the post cards (or business reply cards in Marketing Jargon) that fall out of the magazine that you’re reading, the TV advertisements that you’re forced to watch, or even the pushy salesperson that tries to stop you in the middle of the mall. These are all perfect examples of Interruption Marketing. Kanye West took this marketing strategy to a whole new level when he interrupted Taylor Swift to promote Beyonce’s video. Many people say that you can learn by following good examples from others, but also from staying away from things that you saw cause others harm. Well, this Kanye West Taylor Swift situation presents the latter learning opportunity for business owners.

So here’s what happened… Taylor Swift was awarded her very first ever VMA Award during the 2009 MTV VMA Awards Ceremony. As she was giving her acceptance speech Kanye West came up from behind her, took the microphone, and began to humiliate her in front of everyone in the audience and on national TV. He interrupted her speech to promote his own agenda. Kanye felt that Beyonce should have won the award and he wanted to promote Beyonce and her video. Kanye didn’t take out an Ad in Rolling Stone the week after the VMAs. Kanye didn’t use the situation to create new content by recording a song expressing his views. Instead Kanye West followed an Interruption Marketing Strategy. Unfortunately for him, as with many of the businesses who also use this strategy, he fell flat on his face. If you haven’t seen the actual footage, check out the video below.

It almost makes you cringe when you watch it… You feel so bad for Taylor Swift, but also so bad for Kanye West as you know in your gut what the backlash caused by his Interruption Marketing tactic will be.

Top 3 Reasons Why Interruption Marketing Doesn’t Work

  1. IT INTERRUPTS YOUR TARGET AUDIENCE FROM WHAT THEY ARE DOING!!

  2. Interruption Marketing leaves a bad taste in the mouths of your target audience

  3. Interruption Marketing can generate NEGATIVE publicity for your business

Kanye West Interruption MarketingInterruption Marketing first and foremost interrupts EVERYONE (your target audience and those innocent bystanders who are forced to watch, read, or listen to your message) from what they are doing. The act of interrupting people causes those folks to resent the parties behind the ad (that’s you), especially over time. Not only that, but sometimes when the interruption is so bad, like when Mr. West interrupted Taylor Swift to promote his views on why Beyonce should have won the award, it can lead to a massive negative PR assault on your business. Some say that all publicity is good publicity, but we tend not to agree with that marketing philosophy around here. It’s not easy giving up on a strategy after using it for so long, but small business owners who want to be successful in the future must abandon this dying marketing strategy before it’s too late.

There was a time when Interruption Marketing actually worked. It was a time of mass production and mass consumption. The economy has changed, consumers have changed, technology has advanced… It’s time that businesses move on from Interruption Marketing to Permission Marketing.

Seth Godin on Permission Marketing

Seth Godin, the man we call the leading Marketing thinker of our time, has this to say about his new Marketing Strategy (which really isn’t very new anymore), which is based around receiving permission from your target audience to communicate with them, instead of simply interrupting them with your message:

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.

It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.”

Seth published the book, Permission Marketing: Turning Strangers Into Friends And Friends Into Customers, back in 1999. The book instantly became the new keystone to winning marketing strategies. At this point, the paradigm has almost completely shifted away from Interruption Marketing Strategies to solely Permission Marketing Strategies, but you still get the occasional Kanye West. There are still businesses out there who simply don’t seek permission to speak with their target audience. This is a very short-sighted way to run your business. Interruption Marketing sacrifices long-term profits from turning strangers into friends and friends in to customers for short term perceived gains.

Interruption Marketing is Dying

Interruption Marketing Strategies are dying. The companies who use Interruption Marketing Strategies to sell their products and services are dying along with them. This country can only move forward as quickly as small businesses will take us there. Don’t shoot yourselves in the foot by taking bad marketing advice and implementing Interruption Marketing Strategies for your small business. The next time you’re thinking of running that print ad, or recording that radio spot, remember Interruption Marketing by Kanye West.

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Posted in Small Business | 2 Comments »

Small Businesses Run Over Their Competitors Like Chris Johnson

Wednesday, September 15th, 2010

With 23 players selected ahead of him in the 2008 NFL Draft, including a number of running backs, Chris Johnson came into his rookie season with the Tennessee Titans with a big chip on his seemingly small shoulders. Over the next two years Johnson has proven that those shoulders are much broader than 23 other NFL franchises realized on Draft Day back in 2008.

Entering the 2010 NFL season Chris Johnson is coming off of a record breaking season in 2009. Chris Johnson broke Marshall Faulk’s record of total yards from scrimmage (both running & receiving) with 2,509 total yards. Johnson also joined 5 other running backs in the NFL history books as 1 of 6 players to rush over 2,000 yards. Looked at as undersized running back who probably wouldn’t be anything more than a specialty player in the NFL because of his size, Chris Johnson is showing everyone just how broad his shoulders are, as he intends to carry the Tennessee Titans to a Super Bowl Championship in 2010.

Small Businesses Learn From Chris JohnsonWatching Chris Johnson run and understanding his story it’s easy to see a number of parallels to successful small businesses. In this post we are going to highlight three aspects of Chris Johnson’s game that makes him so successful. We are then going to show you how Chris Johnson’s traits are mirrored in successful small businesses. There are many small businesses out there who are already the Chris Johnson of their local communities. For those of you who want to take your small business to Chris Johnson status you should find this post both refreshing and informative.

The three characteristics that define Chris Johnson’s success as a running back in the NFL are:

  • Fearlessness
  • Creativity
  • Constant Improvement

Fearless Businesses Thrive

Chris Johnson might just be the very best player in one of the toughest sports in the world. A trait that all successful NFL players must posses is fearlessness. In a game where 200 – 300 lbs players are running around at speeds that would make sprinters marvel, only the strong survive. The strong survive and the most fearless thrive. Chris Johnson takes on competitors two and three times his size and he’s not afraid to both get hit and deliver hits of his own. Chris Johnson doesn’t let one bad play or one big hit take him out of his game. He gets back up and goes at it even harder the next time. Playing without fear allows Johnson to try new things, take on bigger defenders, and get up after being knocked down. The same things can be said for successful small businesses.

Small businesses that thrive in today’s economic environment are fearless. There are a number of reasons why businesses might be fearful today; economic & political uncertainty, increased taxes, big drops in consumer spending, and the list goes on. The businesses that we see thriving today are the ones who don’t let those fears creep in. The know they offer great value in their products & services and they are constantly on the lookout for new ways to educate their customers & prospects. Successful small business owners aren’t afraid to fail, yet they are smart enough to ensure that any failures are small failures that can be learned from. Businesses of tomorrow will be the ones who exhibit no fear in moving through these rough times and continue to get up after being knocked down.

Creativity Drives Success

For those of you who have not heard of Chris Johnson until now and even for those who have, you have to check out the highlight video below. On a number of his plays you will see his creativity in how he moves down the field with the football. He makes a lot of people miss tackles against him. For those of you who don’t like hip-hop music, please turn the volume on the YouTube video player down.

As you can see from the video, Chris Johnson is pretty incredible to watch. He does things that not many other running backs can do or have even attempted. This creativity allows Johnson to excel as a running back in the NFL. He’s always looking for an angle; a way to beat his competition. Creativity is a KEY to Chris Johnson’s success, as it is a key to the success of small businesses.

Small businesses MUST be creative in the way they approach running their business, creating products & services, and especially their marketing. Being creative can help you stand out from your competitors. As you may know from reading some of our other blog articles we are big believers in creativity. We always say that a strong strategy, the right tools, and a little creativity breeds success. We think Chris Johnson would agree.

Get out there and host your own fashion show, run a foursquare Christmas promotion, or partner with local businesses to create value for local residents. Do something that will help you achieve your goals while engaging your customers & prospects. You must take advantage of the many online tools that are available for free and develop creative promotions to run through those tools. By being fearless and getting creative you can blow right past those bigger, and seemingly stronger, competitors!

Compete, Analyze, Improve, Repeat

Small Businesses Learn From Chris JohnsonAsk any successful NFL player and many will tell you that 80% of his success is due to how he prepares for games with only 20% coming from raw talent. Throughout the weeks and months (and even during the off season) NFL players like Chris Johnson are working to improve their game. They do this through technique training, strength & conditioning training, and especially film study. The process is usually prepare, compete, analyze, improve, and go after it again! Chris Johnson does this better than most. He uses the film room to see what he did well during games and what he can improve on. He also studies his competition to understand what their weaknesses are. He then goes out game after game trying to improve on his last performance by trying new things and exploiting his competition’s weak links. Successful small businesses do the EXACT SAME THING.

Successful small businesses are always looking for feedback, whether it’s positive or negative. Positive feedback reinforces the good things that they are doing and can be used to promote their offerings to new potential customers. Negative feedback allows them the opportunity to improve their offerings and turn a frustrated customer into an advocate.

When successful small businesses run creative marketing promotions they are always pushing the envelope and finding ways to capture feedback. Their film study comes in the form of customer feedback and they know there are ways to elicit that feedback from customers & their community. Each time they hear from a customer they analyze the feedback, make any necessary improvements, and then they go after it again! This process allows small businesses to thrive in today’s economic environment.

Closing Thoughts

If you didn’t know Chris Johnson before reading this post, hopefully you do now. You see number 28 for the Tennessee Titans is much more than a great NFL running back, he is a symbol for success in anything you do. Whether you own a small restaurant, walk dogs, run a local gym, or operate your own jewelery store you can learn how become a successful small business by watching Chris Johnson run.

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Posted in Online Marketing, Small Business | 1 Comment »

Build Your Tribe Like Chad Ocho Cinco

Monday, May 24th, 2010

In an economy where many individuals and businesses are struggling to keep afloat, those who use creativity, and leverage the power of the Web, are having a tremendous amount of success. It’s all about engagement these days. It doesn’t matter if you’re engaging 20 people, or 200,000. By building relationships and having conversations with your community, you can achieve your goals. In this post, we are going to show our readers how a NFL star is building his brand by engaging his tribe through online social tools.

Lewis Howes, Author of LinkedWorkingSeth Godin Marketing Guru

Seth Godin, THE leading marketing thinker of our time, wrote and entire book on building and engaging “your tribe” (affiliate link). Mr. Godin defines a Tribe as, “a group of people connected to each other, to a leader and to an idea”. I know a lot of people read Seth’s book, though I’m not sure that one, Chad Ocho Cinco, was one of them (Chad, please correct me if I’m wrong – I’m not trying to sell you short my man).

From my perspective, it seems like Mr. 8-5 just has an intuitive sense on how to build, and engage, a community of people. We, as business owners, can learn a lot from studying how Chad Ocho Cinco is able to leverage the power of the Internet, in order to connect with, and engage, his target audience.

Chad Ocho Cinco, originally known as, Chad Johnson, is a professional football player for the CincinnatiBengals. With that said, you may know Chad from his recent appearance on Dancing with the Stars, maybe you know him through Twitter, or perhaps you’ve caught him on his USTREAM channel, The Ocho Cinco Show. See, we thought that Chad Johnson was just a football player – Yes, he was known for his entertaining antics on the field, but that’s where the fun stopped. But secretly, Chad was living a double-life. You see, Chad Johnson is a Super Hero for the NFL. Through his own efforts, he’s been able to build a tribe of followers, many of whom are new NFL loyalists solely due to Chad. Like other Super Heroes, Chad Johnson has an alter ego – it’s Chad Ocho Cinco. On Ocho Cinco’s tool belt, you won’t find the stereotypical Super Hero tools, like the grabbling hook, you’ll find a smart phone, Twitter, USTREAM, and Facebook.

Chad Ocho Cinco Personal BrandChad Ocho Cinco is a pioneer, not only for the NFL, but for Professional Sports Players around the world. If you ask Lil’ Wayne, he might tell you that Ocho Cinco, “is a monster in the game, similar to the Loch Ness”. See, Chad Ocho Cinco has gone from funny personality on the football field, and a Pro Bowl player, to one of the biggest Personal Brands in Sports [period]. Changing his name from Chad Johnson, to Chad Ocho Cinco, was a brilliant guerilla marketing move. Guerilla Marketing is all about using creativity to do a lot with a little. Nobody has ever pulled off a stunt like this before in Professional Sports, and it generated huge amounts of publicity. Chad leveraged that publicity to start building his tribe through the Internet.

Ocho Cinco connects with everyday people on Twitter, Facebook, and USTREAM. He’s approaching 1 million Twitter followers, has almost 280,000 connections on Facebook, and almost 10,000 followers on USTREAM. If you thought this guy was just a football player, you must have only been paying attention to his equivalent of Clark Kent, Chad Johnson. Chad Ocho Cinco has a tribe of loyal followers bigger than some fortune 500 companies – over 1 million people. It’s pretty incredible. Can you imagine if Chad ever left the Bengals? His new team would instantly gain hundreds of thousands of fans.

Chad Ocho Cinco does a lot of things that small businesses can emulate (when it makes sense), in order to build your tribe:

  • Chad has decided to use three main online tools, Twitter, Facebook, and USTREAM, and he uses them on a daily basis to check-in with his tribe
  • Chad puts himself out there – Ocho Cinco has taken the relationships he’s built online, and started taking them offline. He gives out his cell phone number to his tribe, and invites his followers to catch a movie with him when he’s in town. Ocho Cinco genuinely tries to get to know his tribe members, both online and offline.
  • Ocho Cinco uses his online tools to promote upcoming events, like new episodes of Dancing with the Stars, or charity outings. He uses the tools to build awareness prior to the event. When he can, he tries to live tweet from the event, and then he engages his tribe after the event to find out what they thought. Almost everything you do as a business can be turned into three separate promotional opportunities, and Ocho Cinco executes this perfectly.
Lil Wayne Content Marketing

Chad Ocho Cinco has used online social tools to become a Super Hero for the NFL. He has gone from a Pro Bowl receiver to one of the largest Personal Brands in all of Professional Sports. He’s changing the game for all current and future professional athletes. One of Ocho Cinco’s recent tweets captures his trendsetting perfectly, “Dear NFL players (rookies n vets) I’m not Jay Z but the #blueprint has and is still being created for on~off field #success #letsgetit”. Ocho Cinco is mapping out a blueprint for how other Professional Athletes, and even business owners, can be successful with social media.

Chad Ocho Cinco might not be Seth Godin when it comes to Marketing, but then again, he’s much more likely to create, manage, and market a multimillion dollar business after his playing days are over, than Seth is to catch touchdown passes from Carson Palmer. Mr. 8-5, thank you for showing small business owners how they can use online social tools to connect with, and engage, a tribe of their own.

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Posted in Online Marketing | 6 Comments »

Content Marketing featuring Lil Wayne

Friday, April 16th, 2010

To borrow a term from the Finance Industry, it appears that we are in the midst of a Bull Market for Content Marketing. With the growing popularity of tools like YouTube, mobile smart phones, the iPad, hulu, digital music, Twitter, and blogs, everyone is able to create content, in one form or another. To me, Content Marketing is the act of creating content, whether it’s video-based, text-based, or audio-based, around topics relevant to you as an individual or as a business. Exceptional content is also highly relevant to, and perceived as valuable by, the intended audience. Individuals and businesses who create exceptional content are, and will continue to become, leaders of their respective industries.

There are a number of examples out there, in all industries, of exceptional content creators, who also just so happen to be highly successful. In the marketing arena, Seth Godin and HubSpot, both do an exceptional job in creating highly valuable content. One is building their personal brand, as an Author and Blogger, while the other is a Marketing Company that uses content to engage & educate followers on their Inbound Marketing philosophies. Another example of an exceptional content creator, someone from an entirely different industry, he goes by many names, but you probably know him as Lil’ Wayne. The self-proclaimed, “martian”, used audio-based content, to turn the Hip-Hop music industry on its ear.

Lil Wayne Content MarketingLil’ Wayne has a way with words. His lyrical ability helped him sell millions of copies of his last studio album, Tha Carter III. With that said, it wasn’t long ago when Lil’ Wayne was just another rapper who hadn’t yet reached his full potential. It was then, when he was at a point in his life when he needed to either make it happen, or go do something else, he came up with his plan. His plan, the foundation for what he was about to accomplish, gave him a clear vision on what he wanted to achieve, and how he was going to do it.

Lil’ Wayne set his goal as being the best rapper alive. His strategy was to stop writing down his raps, which he felt was blocking his creativity, and to then take that content and distribute it out through the mix-tape circuit, both through physical mix-tapes and digital mix-tapes. He felt that by “going off the top” (my poor attempt at using hip-hop industry jargon) while recording his music, he’d be more creative, and actually produce more content, than he’s able to do if he’s writing, tweaking, writing, and then recording.

Lil’ Wayne was right. His strategy was working. Wayne was producing much more material than he had been able to previously. But, content for the sake of content, isn’t enough to help you cut through all of the clutter that’s out there. Good thing for Lil’ Wayne, he was also correct in thinking, that his creativity would show through much more, from this new way of creating his content. Wayne began setting himself apart from other rappers who also have had some success within Wayne’s local community of New Orleans. At the same time, he was implementing the other part of his plan, which involved the mix-tape circuit.

Once you have the material, the next step to exceptional Content Marketing is distribution. Distribution helps one go from local success to national, and even global, success. For business owners, distribution comes in the form of social networks like Twitter, Facebook, YouTube, and other platforms that allow you to share your content with the world. For Lil’ Wayne, needing to get his music out to the world, but not wanting to wait, and spend the money to produce studio albums, decided to use the mix-tape circuit to distribute his content. He gave away his music for free. And he gave away a lot of it. There was a period of time a few years ago when it seemed like there was a new Weezy mix-tape out every week. With his new found style, Wayne didn’t sacrifice quality for quantity either. His creativity was blossoming, and slowly, the masses began to take notice.

Lil Wayne Content MarketingAfter months and months of hard work, Lil’ Wayne was about to accomplish his goal of becoming the best rapper alive. On June 10, 2008, Wayne’s popularity hit a tipping point, as it was that day in June when Lil’ Wayne released Tha Carter III. Dwayne Michael Carter, a.k.a. Lil’ Wayne sold over 1 million copies of Tha Carter III in the first week of its release. One of the songs on Tha Carter III, entitled, “Dr. Carter”, contains lyrics that sum up how Wayne was able to achieve his goals.

“Arthritis in my hand from writing,
But I’m a doctor they don’t understand my writing,
So I stopped writing, now I’m like lightning
And you ain’t Vince Young, so don’t clash with the Titan
Fast and exciting, my passion is frightening
Now let me put some more vocab in your I.V.”
Lil Wayne Content Marketing

In “Dr. Carter”, Wayne takes on the persona of a Physician, who’s going through his day seeing various patients. Each patient, a struggling hip-hop artist, who needs help from the best rapper alive, has different ailments that Wayne is trying to treat. As Lil’ Wayne treats each patient, he helps his listeners understand how he became the best rapper alive, by telling us that he stopped writing down his raps, which allowed him to become better at his craft, and even more passionate about his work.

The best part about Wayne’s explanation in “Dr. Carter”, is that he doesn’t leave character to tell the story, as demonstrated when he says, “Arthritis in my hand from writing, But I’m a doctor they don’t understand my writing”. I mean, come one, even if you hate rap music, this line has to make you smile. It’s pretty damn creative. We all know how poor a doctor’s penmanship is. It’s that creativity, coupled with the proper strategy, that’s allowed Lil’ Wayne to position himself as the best rapper alive. Perhaps, after this post, Wayne might consider adding “Best Content Marketer Alive” to his list of titles.

Hopefully this post helps our readers to understand how Content can be used to help you achieve your individual, and/or business, goals. It doesn’t matter if you’re a small clothing retailer, a local band, or an aspiring rapper, you can use content to connect with, engage, and educate, your target audience.

Perhaps, on Lil’ Wayne’s planet, martians and martian businesses have been using Content Marketing for years now. Maybe that’s how he knew which strategy would work to achieve his goals here on Earth. Or, perhaps Wayne just saw an opportunity and took advantage of it. Either way, I’m glad he’s here to help all of us understand the power of Content Marketing.

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Posted in Catalyst Marketers | 3 Comments »