Posts Tagged ‘facebook fan page promotion’

Catalyst Marketers is on Facebook. Are You?

Friday, January 1st, 2010

In 2001 Facebook started as a tool soley for college students. At that time I just happened to be a freshman at Bentley College in Waltham, MA. Everyone was on Facebook. We used it as a way to connect with other students. Now, almost a decade later, Facebook is open to everyone, including business owners.

Facebook fan pages are a great way to connect with customers and have a meaningful dialogue them. Facebook fan pages allow businesses to show their true brand identity, while learning about their customers interests, needs, and wants. Facebook fan pages also allow customers to obtain relevant information from their favorite businesses. Fan pages give customers a way to communicate directly to business owners and employees. Catalyst Marketers is on Facebook. Are you?

We use the Catalyst Marketers Fan page as a place where business owners and social media experts can converge to exchange ideas around using social tools to grow their business. At the time of this post, we have 34 fans and counting. We have 48 favorite pages that we frequent. Many of our fans are small business owners and social media/e-marketing experts. Together we discuss all things business, with a focus on using social tools to reach more customers, build relationships with those folks, and ultimately drive sales.

There are a number of great resources on our Facebook wall, which is always evolving – from awesome blog posts to instructional videos. Our fans join in the conversation regularly, which makes for a very social conversation. It’s not just a one-way street where Catalyst Marketers promotes their services every 15 minutes. We do share our blog articles and even talk about our services when they are relevant, but we also share countless articles and videos from many people, even some that could be considered competitors. We simply want our fans to have access to the best possible information, even if that information doesn’t come from us.

Find Catalyst Marketers on Facebook and become a fan to join in the social media conversation. You can also click the “Become a fan” button on the Facebook widget on the right sidebar of this blog. We look forward to exchanging ideas with you.

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Do You Want to be on My JetBlue Facebook Team?

Thursday, December 31st, 2009

So you want to know the answer to the age old social media question? You know the one —-> How do I get people to become my fan on Facebook? Look no further than a great promotion that JetBlue is running, All-You-Can-Jet Facebook Fan Sweepstakes.

JetBlue is offering fans of their Facebook page a chance to win round-trip airfare, plus a vacation OR free flights for a year. The only criteria are that you become (or are currently) a fan of their Facebook page and that you click the JetBlue Sweeps tab to enter your information.

There’s also a team component. Once you enter, you can build a team of four individuals who will all receive a great vacation package if their team is selected at the end of the promotion.

Now, you might be saying, I cannot afford to fly someone around the world free for a year, but I’ll bet you can afford the $2,000 or so to send 4 friends on a great vacation. I mean, it’s an Advertising write-off anyway, right?

I’d even be willing to bet that you can think of a much better prize, which costs you a lot less. It’s all about getting creative. You can even get a designer/programmer to build you a Facebook application like the one JetBlue built for a small investment. JetBlue is already up 50,000 plus fans – almost double from when the promotion started.

If you’re thinking, “well, JetBlue had 60,000 fans on Facebook to begin with and even more Twitter followers. I don’t have that many people in my network to roll a promotion out to”. That’s OK. It’s all relative. Use JetBlue as an example, but then bring the promotion into your own set of realities. Offer your 30 Facebook fans or 100 Twitter followers a great promotion that provides them something of value in exchange for some sort of action by them.

I have to say this is a really great promotion by JetBlue. They could have stopped at allowing individuals to become fans in order to win a chance at free airfare or a trip. Instead, they did that, and on top of it, they added a viral component to it – Sign up a team. This allows those who become fans of JetBlue on Facebook, to get their friends involved. This opens the door to even more new fans for JetBlue.

I hope that JetBlue will take the contest to the next level after the current promotion ends. A few great add-on promotions that I can think of to help new fans stay connected with the brand are:

  • Use the database of teams collected during this promotion and create a new team-oriented promotion (think March Madness)
  • Have the team who wins record their trip for an additional bonus to them, and then use that footage for news ads/promotions
  • Have a runner-up competition for the top 10 individuals who appear on the most teams. Allow them to take part in a new promotion that generates buzz for the JetBlue brand.
  • Run a promotion to new/existing fans where one fan is selected to accompany the individual who wins the free flights for the year. Each time the original winner flies somewhere new, another fan is selected to fly with him/her.

What do you think of JetBlue’s promotion? What ideas do you have around using a similar promotion for your small business?

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