Posts Tagged ‘foursquare marketing’

Foursquare Helps a Local Coffee Shop Obtain, Engage, & Retain Customers

Wednesday, February 23rd, 2011

Coffee Klatch, a small coffee chain on a never ending quest around the world in search of the finest coffee, has used foursquare to create unique experiences for their customers. Coffee Klatch didn’t have success because they claimed their venue on foursquare or because they ran a foursquare Special, though they did do these things, what allowed Coffee Klatch to obtain, engage, and retain customers was their dedication to learning about the foursquare culture and infusing it into the Coffee Klatch culture. Coffee Klatch made sure employees were aware of their new marketing tool and even encouraged them to incorporate foursquare into their daily routines.

Obtain Engage Retain Customers“Mexican Mocha for the Mayor”, said a Coffee Klatch employee one day to my friend Matthew. Matthew Gallizzi is the founder of NotixTech, a mobile website developer, and was the foursquare Mayor of Coffee Klatch at the time (and still is). He went to Coffee Klatch for his daily Mocha and was actually recognized and greeted as the Mayor. Upon ordering his coffee, those beautiful words came from behind the register. Those 5 simple words should tell you all that you need to know about the commitment Coffee Klatch made to using foursquare.

How did it happen for Coffee Klatch? Although we don’t know if this is true, it’s probably safe to say that they started by learning about foursquare, once they knew what it was and what it could do, they created a Plan for how they were going to use foursquare to promote their business, then they went to work executing their Plan, part of which was making sure that all staff was trained on how to handle the everyday management of customers using foursquare at Coffee Klatch, and finally they stayed committed, got creative, and made sure to recognize their foursquare-using customers. By taking the time to truly understand how to use foursquare for their business, Coffee Klatch was able to engage Matthew to the point that he is posting about Coffee Klatch on Facebook, he’s created a YouTube video sharing his experience with Coffee Klatch & foursquare, and he’s telling everyone who will listen how great of a coffee shop Coffee Klatch is… Pretty nice payoff for a little extra work.

Through their use of foursquare Coffee Klatch was able to create a unique experience for Matthew, an experience that he thought was worth sharing. Please take a few minutes to watch the video below to hear his foursquare Coffee Klatch story. Who knows, it might inspire you to get creative and start using foursquare to Obtain, Engage, & Retain customers for your small business.

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Foursquare Specials Nearby Are Now Being Promoted on foursquare.com

Sunday, February 13th, 2011

In browsing through foursquare.com it appears that foursquare is now serving up Foursquare Specials Nearby on their website. What’s cool is that the Specials are relevant to your current location. Foursquare must use either your home location, or the last location that you checked-in, to serve up relevant local Specials from those smart businesses who understand the benefits of running a Special on foursquare.

Foursquare Specials Nearby

Adding Specials Nearby on foursquare.com isn’t HUGELY significant. It’s simply a cool add-on that foursquare came up with to offer more value to their business users. What it does is get more eyeballs to your foursquare Special. It’s great that it’s tied to a web users’ location, making the Specials relevant. It also builds more awareness for your small business. For not having to do anything extra after creating a foursquare Special, it’s a nice add from foursquare.

Is your small business running Specials on foursquare? What special have you been running? Has it been a catalyst for new sales? Share your stories by leaving a comment below.

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When Will Foursquare Add Custom URLs?

Wednesday, October 6th, 2010

Custom URLs for Facebook and Twitter are great for SEO and for easily promoting your social media links to customers & prospects. When promoting your social media links on print ads or on your business card you want something short and memorable. A lot of small business owners like to create custom URLs that include their company name at the end of the URL string. This helps people remember the link if they don’t have it in front of them when online. For example, our Facebook URL is Facebook.com/CatalystMarketers. It’s pretty easy to remember a URL that has our company name in it. So with all of the benefits to offering users the ability to create a custom URL, why hasn’t foursquare offered custom URLs for foursquare venue pages?

Custom Foursquare URLSome people might question the need for a custom foursquare URL since check-ins take place via your mobile phone, but both businesses and foursquare users can get a lot of value out of the web-based foursquare venue page. Foursquare users can stop by a foursquare venue page to get contact information for your business, to see who the Mayor is, check out your latest foursquare special, and to read tips from other foursquare users about your business. Having an easy to remember URL will allow foursquare users to navigate to foursquare venue pages more efficiently.

Business owners would definitely benefit from having a custom foursquare URL that could be promoted to customers & prospects. A custom foursquare URL would allow small business owners to easily promote their foursquare venue page. The resulting traffic would likely leave tips about your business and get access to your foursquare special. The result could be that from landing on your foursquare venue page foursquare users see a tip that someone left about your latest foursquare special, sees that the special is still valid, and heads over to your store to redeem the special for herself. By having that custom foursquare URL you were able to effectively drive traffic to your foursquare venue page, educate those folks about your business through foursquare tips and your foursquare special, and ultimately drive a percentage of them to take action by coming to your store to buy something. Pretty powerful stuff. Now if we could just get that custom foursquare URL… ;)

Our readers are well aware of our love for foursquare, I mean, we even wrote a free foursquare eBook for business owners who are looking to use foursquare to grow sales. With that said, we think foursquare is missing an opportunity to add value for their venue owners and foursquare users by allowing business owners to create a custom foursquare URL for their foursquare venue page.

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Small Business Takes Advantage of Nearby Tips on Foursquare

Wednesday, August 11th, 2010

Have you read our recent post about Using Foursquare Tips to Promote Your Small Business? In that post we explained foursquare tips, as well as, why small business owners should use foursquare tips. In this article, we will take our foursquare tips discussion to the next level, by reviewing how Nearby Tips on foursquare drives more people into your business.

When a foursquare users opens their foursquare application she can select the “Tips” tab along the bottom navigation pane within the foursquare application. When “Tips” is selected, the screen that comes up shows the foursquare user all of the Nearby Tips. Foursquare pulls in every tip, from every business, within a geographic radius of your location. For business owners, not only do those foursquare users who check-in at your location get access to your foursquare venue’s Tips, but ALL foursquare users who access foursquare near your venue will get access to your foursquare tips!

Foursquare TipsLooking for an example to help solidify what was described above?? Let’s say that a foursquare user is in close proximity to your business. She goes ahead and opens foursquare to check-in at a local venue. Before or after she checks-in, she taps on the Tips button to check out all of the Nearby Tips. If you’re actively prompting your customers to leave foursquare tips about your venue, then those tips will show up under Nearby Tips. Depending on your tips, the prospect may decide to stop by your business (if its relevant to her interests). Sometimes your business won’t be relevant to her interests, but other times your products & services will be highly relevant. If you have positive foursquare tips associated with your foursquare venue, then you’re more likely to attract her to your store. The flip side is that you don’t have any tips at all, which means your business will never get in front of that prospect. You totally lose out on a new potential client.

The Nearby Tips feature from foursquare can be hugely powerful to those businesses who build a proper foursquare tips strategy, actively leave their own foursquare tips, as well as, prompt their customers to leave foursquare tips. Those businesses who have positive tips associated with their venue can use those tips to drive new customers into their store. If you think about it, this can be an extremely effective tactic for driving your target audience into your store. Not only that, but it doesn’t take a LARGE marketing budget or even a ton of your time. You simply need to claim your venue on foursquare, get a foursquare tips strategy in place, and engage those new prospects when they come into your store.

The last part from the paragraph above, “engage those new prospects when they come into your store”, is key to your success. You should have some sort of sign at your store that says something to the affect of, “10% off to those customers who discovered our store through foursquare”. Be sure to track how many folks take advantage of the offer. This way you can understand the return-on-investment of your foursquare activities. When applying the discount and finalizing the sale, encourage your employees to mention that it would be “awesome” if the new customer would leave a foursquare tip about her experience…and the cycle continues…

What do you think about foursquare Nearby Tips? Can you see the power of this feature?

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Use Foursquare Tips to Promote Your Small Business

Friday, July 16th, 2010

Are you looking for ways to communicate important information about your small business to your customers and prospects? Have you considered using foursquare tips to provide that information directly to those who check-in at your venue on foursquare? Foursquare allows people to leave tips about your business. Tips are limited to 140 characters, but they are a great new form of word-of-mouth marketing. Not only are numerous business owners taking advantage of foursquare tips already, but many owners and marketers are finding creative ways to use foursquare tips. This post is going to explain foursquare tips, and show you how foursquare tips can be used to promote any important information about your business to customers and prospects.

What are foursquare tips?

Foursquare MarketingWhen foursquare users visit your store, and go to check-in on foursquare at your venue, they can leave a tip about your venue. Even those folks who aren’t actually in your store, but are reviewing your venue from foursquare.com, can leave a foursquare tip at your venue. Foursquare tips are limited only to the customer’s imagination.

For some small business owners the openness of foursquare tips scares them, as they don’t want anyone to say anything bad about their business. Here at Catalyst, we always recommend to clients that they not fear negative feedback. It’s better to get access to that information, so that you can work to change that customers opinion, than to not have it, and lose that customer forever. Transparency for businesses is a growing trend, and small business owners must embrace transparency in order to thrive in the coming years.

Why should Small Business Owners Use Foursquare Tips?

For those small business owners who decide to use foursquare tips, they’ll quickly realize that they can use foursquare to promote their own messages about their business. Not only can customers & prospects leave tips about a foursquare venue, but owners can leave tips for their customers as well.

Foursquare TipsUpon checking-in at a location, a foursquare user can click the “Tips” tab on her smart phone to review all of the latest foursquare tips associated with that venue. Others will be checking out your foursquare tips via foursquare.com. Either way, your message will get in front of the right people, at the right time (when they are either at your location, near your location, or checking you out via the website).

Foursquare tips can range from promotional, such as publishing a foursquare tip about a weekend sale at your small business. Other foursquare tips can be educational about your products, services, or business – think FAQs for foursquare. Foursquare tips can also be used to communicate emergency information, such as store closings due to weather, class cancellations, etc. If you have something that you want to communicate about your business, 9 times out of 10, foursquare tips will be one channel that you’ll want to use. Foursquare tips allows you to get specific information about your small business into the hands of customers & prospects at a time when your business is on their mind, either because they are currently at your location, or because they are researching you on foursquare.com.

Hopefully by now you’re starting to see the power of foursquare tips as a marketing channel. Let’s say that you own a business in a resort town, many tourists will be looking to spend their money somewhere. As more and more people get on board with foursquare, foursquare tips will influence their purchasing decisions, as we are seeing with those who are already using foursquare. Even if your business isn’t located near a vacation hot spot, foursquare tips has a ton a utility for your business. Foursquare users are using foursquare tips to help them understand who they want to do business with. Be sure you get one their short list by properly leveraging foursquare tips as a viable marketing channel to promote your small business.

How have you been using foursquare tips to promote your small business?

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Foursquare Spam or Creative foursquare Marketing?

Monday, July 5th, 2010

Like all maturing online tools, foursquare has been garnering the attention of spammers lately. Now, there are probably conflicting views on whether or not the activities that we are about to discuss are actually spam, or whether they are an attempt at creativity. If you’re a foursquare user, then you know that part of the location-based game is leaving tips about a venue. Business owners generally love it when their customers leave tips about their store. Even if negative tips are left, that provides business owners with a learning opportunity. Business owners can even see who left the negative tip and they can reach out to those folks to begin discussing how the business can be improved. You see, foursquare tips, whether positive or negative, can benefit businesses. Now, with a new form of foursquare tips beginning to appear on certain foursquare venues, it seems that foursquare tips might be taking a turn towards spam.

Foursquare SpamThe other day I was talking with Ryan Gerardi from AutoBurst, an Internet Marketing & Software Development Agency, and he let me in on something that he noticed on foursquare. As you can see from this image, a foursquare user, who’s a prominent online marketer in the auto industry, has left a tip at a local Lehigh Valley, PA auto dealer. Within his tip, he doesn’t leave a positive or negative comment about the dealership, what he does is he promotes a competing dealership that’s located across the street from the venue that he left the tip at. To some, this might be looked at as an extremely creative way to leverage foursquare tips. Now, when customers check-in at this Lehigh Valley auto dealer and check the foursquare tips, they will see this tip about walking across the street to another dealership and checking out what they have to offer. This foursquare tip might actually steal business away from the dealership that the tip was left at. Now, from a marketing perspective, if the goal is to drive traffic to your dealership, this foursquare tip is a creative way to do that. With that said, as a marketer, I’m of the opinion that this is the beginning of a new form of foursquare spam.

In preparation for writing this article, we did a little research and came across another great article about foursquare spam, which might be worth checking out. Here at Catalyst Marketers, we do everything in our power to conduct business with the highest integrity. That means using Permission Marketing when it comes to communicating with folks, building QUALITY relationships versus focusing on driving large quantities of followers who may or may not be engaged in what we’re doing, and conducting ourselves in a way that will always allow us to pass what we call the “red face test” (thanks to my old boss, Debbie Malovetz, for teaching me about that).

The “red face test” occurs when someone calls you out on something that you did. If you know what you did was unethical, your face might get red when confronted. If you acted in accordance to a high ethical standard, then you should have no problem explaining your actions. This is what the red face test is all about. For Catalyst Marketers, we are all about creativity, but for us, this new form of “foursquare marketing” is an activity that would inhibit us from passing the red face test. For us, this is not creative marketing, is new foursquare spam.

What say you?

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Small Businesses see the Power of Specials Nearby on Foursquare

Tuesday, June 29th, 2010

This past weekend, we were out with friends for dinner and drinks. We were finishing up dinner and looking for a place to grab some drinks. A few friends made a recommendation on where we should go. The consensus was pretty much set when I pulled out my phone, and brought up the foursquare application. I simply wanted to check out what other bars were nearby. It was then that I saw foursquare was showing that there was a Special Nearby. By clicking the Special Nearby button, I then found that it was actually a bar offering patrons one free drink when they stop in at the bar and check-in on foursquare. With six of us looking for a place to go, that’s 6 free drinks if we all check-in. 6 free drinks at a bar in the city is getting close to $50 without including tip. In any event, we decided to spend the rest of our night at the bar that was offering the foursquare special.

Foursquare Specials NearbyHave you claimed your venue on foursquare? If so, have you started running a foursquare special? You know that there are no fees associated with running a foursquare special, correct? If not, now you know! :) As you can see from the example above, running a foursquare special for your small business can drive sales! It’s our opinion that the biggest reason for foursquare specials being so successful is the Specials Nearby alert that foursquare has built into the application. That’s how foursquare informs users, based on their location, what venues are offering specials nearby.

Think about the example above…and no, it doesn’t only apply to bars, which we’ll get into a little later in the post. Consumers were out in the city looking for a place to go. Instead of going to the first place we saw, we whipped out our smart phones, checked foursquare, and saw that their was a venue running a special nearby. Instead of going to the bar around the corner from where we ate dinner, we walked a block or two and spent the rest of the evening spending our hard earned dollars at the bar that was running the foursquare special. Without running that special on foursquare, we would have never known the bar was so close, and we definitely would not have stopped in to buy drinks. Basically, by being on foursquare, and actively managing their venue by running a foursquare special, the owner of that bar drove new sales. That’s pretty powerful!

So, what if you don’t own a bar? What if you own a farmers market, a retail clothing store, or even a small stationary supply store? You can still take advantage of foursquare specials for your small business! If you own a farmers market, and you run a foursquare special, say, one free piece of fruit for checking-in at our venue, then when folks are out in town and they check-in on foursquare, they’ll see a special nearby. When consumers look into the special, they’ll see your offer and the next time they go grocery shopping, they may very well come to your farmers market for their fruits & veggies. The same logic applies to your small retail shop and stationary store.

The first key is being on foursquare, the next is coming up with a motivating offer that provides value to consumers, and the last part is officially creating your foursquare special, and then promoting it through foursquare & other online tools like your blog & social networks.

Let us know if you need any help managing foursquare for your business, or creating a foursquare special.

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Add an Employee to Your foursquare Venue

Friday, May 21st, 2010

A few weeks ago we wrote about business owners being able to claim a business on foursquare. For this post, we are going to walk business owners through adding an Employee to foursquare. If you’re deep into your Online Marketing Plan, then you know that it takes more than one person to manage all of your online activities. Some tools make it easy for others to help manage your social media activities. A good example of this is the Facebook Administrator Permissions. Admin privileges allow multiple people to manage one Facebook business page. Now, foursquare has made it easy for business owners to get help managing their venue on foursquare.

UPDATE: Download our new FREE eBook: How to Use Foursquare to Grow Your Business

Foursquare recently made it possible for business owners to manage foursquare specials and review foursquare analytics. Having access to this data is going to be extremely beneficial for business owners. With that said, many business owners will probably enlist one or more employees to help manage their foursquare activities. Below is a step by step approach to adding an employee to your foursquare venue.

Claim Your Venue on Foursquare

If you haven’t already done so, the first step in the process of adding an employee to your foursquare venue is claiming the venue yourself. There can only be one foursquare Manager, although Employees of your foursquare venue still have the ability to create and manage foursquare specials, as well as, have access to foursquare venue data. In an earlier post on the Catalyst Marketers blog, we delve into how to claim your venue on foursquare – Check out that post, claim your venue, and then move on to step 2 below.

Add employee to foursquare

Add an Employee to a foursquare Venue

Once you’ve claimed your venue on foursquare, it’s now time to add employees to your foursquare venue. Be sure that you’re logged into foursquare and then navigate to your employee’s foursquare profile page. Once you land on that page, scroll down the right side of the page until you see the “Employee Of” header (it should be below Mayorships and above Friends). There you will find a drop-down box. Simply drop-down the selections and choose your venue. Once you’ve chosen your foursquare venue, simply click Add. That’s it! It’s as simple as that. Your employee now has access to manage foursquare specials and review foursquare reporting for your business.

Remember that success with Content Marketing and Inbound Marketing comes through a team effort. Adding employees to your foursquare venue allows your entire team to help out with your Marketing efforts. It takes a little bit of the burden of managing EVERYTHING off of you. You can even put someone in charge of managing foursquare specials and another person in charge of reviewing and analyzing foursquare analytics. Be sure to communicate to both employees that they should be working together, as knowing what specials to run, and how effective they are, should be a direct result of what the data is telling you. Please let us know if you have any questions about adding an employee to foursquare. We are here to help.

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Claim Your Business on Foursquare

Thursday, April 29th, 2010

Have you claimed your venue on foursquare yet? Just last week, foursquare took a huge step forward with their platform in the eyes of business owners across the country. Foursquare has created a step by step process to allow business owners to claim their venue on foursquare. In this post, we’ll walk you through the process of claiming your venue on foursquare.

By claiming your venue, you have greater control over all aspects of your venue profile, foursquare is providing you with check-in Analytics, which will give you a very detailed look into your venue’s activity level on foursquare, and foursquare Specials will be much easier to create and manage.

UPDATE: Download our new FREE eBook: How to Use Foursquare to Grow Your Business

Claim Your Venue on Foursquare: Step 1

The first step in claiming your business on foursquare is to go out to your venue page and click “Are you the manager of this business?”. As you can see from the image below, this hyperlink is located just below your venue’s contact information. If your venue is not listed on foursquare, then you must first add your venue.

Claim venue on foursquare

Claim Your Venue on Foursquare: Step 2

Once you indicate that you are the manager of your venue, the next step is to confirm your business information. Foursquare allows managers to confirm their business information in a variety of ways. The fastest way is to take the URL from you venue page and paste it to one of your online properties – Foursquare recommends something with an email address and phone number, like Yelp, your website, or even your Google Local listing, as they will be manually confirming businesses at this point. If you don’t have one of these pages, you can simply enter your name and phone number or email address and someone from foursquare will reach out to you. One really cool feature, especially for Catalyst Marketers, is that a marketing agency can actually claim your venue for you. They follow the same set of procedures. After filling out that information, it’s on to Step 3.

Claim my business on foursquare

Claim Your Venue on Foursquare: Step 3

The third step, which is the last step, is where it starts to get fun and creative. Step 3 is all about creating your first foursquare special for your business. Remember, you can only run one foursquare special at a time. Example specials include, 1 free beer on your 10th check-in or 1 free night stay at our hotel each month for the Mayor of our hotel. You can skip this step if you’re not ready to run a special. You can always create specials after you’ve claimed your venue on foursquare. If you do want to create a special, foursquare walks you through the process with a few simple clicks. Once complete, go ahead and click SUBMIT.

Create a foursquare special for my business

Claim Your Venue on Foursquare: Success

Congratulations! You have successfully claimed your business on foursquare. Now, the foursquare business team will review your information and someone will reach out to you within a few days to confirm the information that you’ve submitted. This may seem like an unnecessary step, but just think that anyone can go through this process, both you and foursquare have a vested interest in making sure that nobody claims your venue, but you.

Claim my business on foursquare

By claiming your venue on foursquare, you’re going to have much more access to your venue information – foursquare stats, easily creating specials, and updating/managing your listing information. Once you make the decision to start using foursquare to promote your business on a regular basis, be sure to put something up at your location that lets customers know that you’re on foursquare, that they can check-in at your venue, and what, if any, specials you’re running. Foursquare is actually working on creating window clings that they will be giving out to businesses on foursquare, but more on that another day. Until foursquare releases their new window clings, be sure that you create your own, so that your customers know that they can check-in at your venue on foursquare.

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Run a Foursquare Swarm Badge Promotion

Monday, April 19th, 2010

So by now, I’m hoping that most of you have heard about using Foursquare for business. We have discussed the potential of Foursquare here a few times in the past few months, and we are also getting ready to release a FREE Fousquare for Business eBook. If you’d like to find out more about the Foursquare for Business ebook, simply contact us for more information. For today’s post, we are going to discuss the highly coveted Foursquare Swarm badge, and how you can leverage this coveted badge to drive sales for your small business.

UPDATE: Download our new FREE eBook: How to Use Foursquare to Grow Your Business

Foursquare for businessThe Swarm Badge on Foursquare is unlocked when a Foursquare flash mob is created at any location. A Foursquare flash mob consists of at least 50 people being in the same place at the same time. Now, of course, you can influence this so that a Foursquare flash mob occurs at your small business, just like this restaurant owner did.

What’s great about a promotion like this is that you can use it to generate a TON of buzz before the promotion, during the promotion, and after the promotion. When you decide to run an event like this, it’s always recommended that you use the online social tools that you have a presence on, like Twitter, Facebook, YouTube, your blog, etc. to promote the event. Before running a Foursquare Swarm Badge Promotion, be sure that you take time to understand if your customer-base has started using Foursquare yet. Be sure your business profile on Foursquare is correct, and then start promoting check-ins at your place of business. Keep an eye on your stats and once you determine that there are a decent number of your customers on Foursquare, then you know that it’s time to run Foursquare Swarm Badge Promotion.

Here are a few tips to help you get started:

  • Be sure your business is listed correctly on Foursquare – If not, tweak it or add it
  • Research your customer-base to ensure they are Foursquare users
  • Create a blog post or even better, a video explaining the promotion – Are you planning on having a special event to celebrate the Foursquare flash mob? If so, tell your customers what they can expect.
  • Use your social tools and in-store fliers to promote your event in order to build buzz
  • Be sure to video record the event so that you can use it in post-event promotions
  • Figure out a way to drive sales during the event
  • Live tweet the event or figure out a way to allow your customers (the flash mob) promote your event for you – they’ll be doing some of this when they Check-In at your location on Foursquare
  • Use the materials you created during the event (ie. your video) to promote the event after it’s passed

By finding creative ways to use the increasingly popular location-based social network, Foursquare, for your small business, you give yourself the ability to generate more sales than you would without leveraging Foursquare and other online social tools. You are also connecting with your community and weeding out your most loyal customers. Those folks who join in on your Foursquare Flash Mob to unlock the Swarm Badge are probably high-value customers, and this is your opportunity to let them know they are appreciated. You can use this Foursquare Swarm Badge Promotion as an opportunity to begin building a long-lasting relationship with those folks. The best part about the entire promotion, costs are close to zero. Since you’re not spending much on the execution of the promotion, let us know if you’d like any help in planning it. Either way, you should definitely consider running a Foursquare Swarm Badge Promotion for your small business.

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