Advancements in technology, especially with mobile devices and the Internet, has led to tremendous change for many industries. One industry that is playing catchup is the Pharmaceuticals and Biotech industry. One of the slowest areas within Pharmaceutical companies to evolve is Sales, and more specifically, the roll Pharma Reps play with Health Care Professionals. It used to be that Reps were key players in educating Health Care Practitioners and getting them to write more prescriptions. Now, HCPs don’t have time to see Pharmaceutical Sales Reps, but when they do see them, they’re expecting more educational information from Reps than ever before.
One of the main reasons why HCPs are expecting better educational information from Reps is probably because HCPs now get a large part of their new information from online tools via the Internet. With their time being so precious, HCPs can’t afford to sit with Reps unless they are truly learning something new, since they are now mostly self-educating during their off hours. In order to give HCPs what they need, and ultimately meet their sales goals, Pharma companies are arming Reps with technology.
This blog post is a market research post on behalf of a customer of ours. We are trying to find out what technologies Reps are using, as well as, what else they need, but might not be getting from their organizations. The survey is meant to be completed by Sales Reps or other Pharma/Biotech employees who have knowledge of Pharma Sales. It’s only a few short questions, so please take a minute to provide us with your opinions on the following questions.
Thanks for taking time to participate in the survey. Please pass it along to anyone you know who’s in the industry. I appreciate it.
