Are you using your Facebook business page to its fullest potential? Many small business owners simply create a Facebook page for their small business, and then expect it to “magically” attract fans & potential customers. Unfortunately, having a Facebook business page is not a silver bullet when it comes to building relationships with customers & prospects, and driving sales. It takes time, effort, and creativity to attract Facebook connections, and then engage those folks around your products, services, & philosophies. The absolute first thing that business owners should do when setting up their Facebook business page is to fully fill out their Facebook business profile.
The “Info” tab on your Facebook business page is extremely valuable to small business owners. This tab allows you to input all of the relevant information about your business. First you must fill out Facebook’s “Basic Info”, which is your physical location and store hours. Be SURE to input your physical location as local search is becoming extremely valuable these days. Having your location on your Facebook business page allows search engines to combine your business type, and your offerings, with a specific location. This helps drive QUALITY traffic to your Facebook business page.
The next section within the “Info” tab on your Facebook business page, which is entitled, “Detailed Info”, is what we really want to talk about with this post. This section allows you to input your “Websites”, among other things, such as parking availability for your business. The Websites section of the Info tab is EXTREMELY useful to small business owners. In this section, business owners should input ALL of their relevant web property URLs. For example, if your business has a presence on LinkedIn, YouTube, Twitter, and you have a company website & a company blog, then you should have every single one of those URLs in the “Websites” section of the Info tab on your Facebook business page.
Having all of your online properties in one place on your Facebook business page allows your Facebook connections to easily find your business on other sites that they might also be on. These are basically inbound marketing links that can drive traffic to your other web properties.
Are you taking full advantage of the Websites section within the Info tab on your Facebook business page?