If you use blogging to promote your business then you’re always looking for new ways to drive quality traffic to your blog. When you check your Google Analytics each morning you always want to see that monthly traffic total increasing. One great way to increase traffic to your small business blog is to use Blog Carnivals. In this post we are going to explain what a Blog Carnival is, how businesses can use Blog Carnivals for Inbound Marketing, selecting the right Blog Carnivals for your small business, and how to submit blog articles to Blog Carnivals.
What is a Blog Carnival?
Blog Carnivals are online publications on a specific topic whereby bloggers can submit their articles to the Blog Carnival moderator for inclusion in a future edition of the Carnival. The definition that Wikipedia gives Blog Carnivals is, “A blog carnival is a type of blog event. It is similar to a magazine, in that it is dedicated to a particular topic, and is published on a regular schedule, often weekly or monthly. Each edition of a blog carnival is in the form of a blog article that contains permalinks to other blog articles on the particular topic.”
Inbound Marketing through Blog Carnivals
As a business owner who publishes blog articles you can find relevant Blog Carnivals (the ones that you think your target audience read) and submit your blog articles to the Blog Carnival. This will get your content in front of the right people. On all Blog Carnivals a link to your blog article accompanies a brief description of the article. The description that you write should be used to convey the value proposition of the article:
Blog Carnivals are amazing Inbound Marketing tools as they publish links to your blog articles and your target audience is driven from the Blog Carnival to your blog/website. That’s pretty powerful stuff. Not only that, but
Search Engines like Google & Bing will rank your site higher the more Inbound Links you have spread throughout the web.
Here’s an example of a Blog Carnival that’s featuring a Catalyst blog article:
What Blog Carnivals are right for my business?
The first thing you need to do when searching for relevant Blog Carnivals is to find a Blog Carnival directory like BlogCarnival.com. Once you find a solid directory you can then start to search the available Blog Carnival topics. Find a few topics that are relevant to your business, which will therefore be filled with readers who can be classified as your target audience. If you’re a restaurant then find cooking or dining out Blog Carnivals. If you own a pet store then find Blog Carnivals about Pets or more granular topics like Pet supplies. The key is selecting the topics that will be of interest to your target audience. Once you find the topics then you can dig into ALL of the Blog Carnivals for each topic. Many times there will be more than one Carnival for each topic you choose. Within each Topic we usually like to find all of the Blog Carnivals that will be issuing a new Carnival within a week or so. All that’s left after you find all of the Blog Carnivals that you’d like to submit your article to is actually submitting the article!
How do I submit a blog article to BlogCarnival.com ?
BlogCarnival.com is a great Blog Carnival directory. They offer numerous topics and every topic is filled with a number of different Blog Carnivals. If you can’t find a Carnival that meets your needs you can always create your own…though that will require significantly more of your time than simply submitting your blog articles to existing Blog Carnivals.
We like to take time twice per month to submit articles to Blog Carnivals. We usually select one article each time and submit each article to numerous Blog Carnivals. When preparing to submit an article be sure to pick one of your latest articles that you feel is the most relevant to your specific goals for this tactic. We then like to create a 2 – 3 sentence description of the article whereby we explain what the article is about and why people should read it. We then simply go out to all of the Blog Carnivals that we will be submitting the article to, paste in the URL of the article into the field that requires it, paste in our description, review everything to ensure it’s correct, and click submit. The image below gives a visual representation of the format that BlogCarnival.com uses. It’s actually a very simple process, but it packs a big punch in terms of increasing quality traffic to your blog/website!
What Blog Carnival directories do you use?