Are you interested in finding out who stopped following your business on Twitter? If so, there’s an online tool to help you with that. Who.unfollowed.me offers a free service which allows you to see who unfollowed you on Twitter. Businesses who use Twitter to engage with customers and prospects should always be aware who’s following them and who isn’t. If someone unfollows your business it’s probably for a reason. Before who.unfollowed.me came out with their service, finding out who stopped following you on Twitter was a tedious process. Other services make you wait for an email or direct message. Who.unfollowed.me allows you to manually check who unfollowed you whenever you want.
Why Do I Need to Know Who Unfollowed Me on Twitter?
Knowing who unfollowed your small business on Twitter is important, but knowing why they unfollowed you is even more critical. Obviously you can’t find out the why without knowing the who. By using who.unfollowed.me you can get a list of all of the Twitter users who recently unfollowed you (hopefully it’s a short list). You can then begin to reach out to each of them via a reply tweet to explain that you noticed that they unfollowed you and you wanted to make sure you improved your Twitter presence, so you’d like to know why they made their decision.
Learning what you may have done to cause people to stop following you can help you evolve your Twitter strategy, so that you avoid losing Twitter followers in the future. One nice benefit that we’ve noticed when following this Twitter communication strategy is that many of your old followers will respond with “I didn’t realize I stopped following you” or “There must have been a mix up, I didn’t mean to unfollow you”, which leads to them beginning to follow you again! Whether they start following you again or not, it’s important to understand the reason behind why those who meant to stop following you did so. This will only help your Twitter strategy become more effective in the future.
How Do I See Who Unfollowed Me on Twitter?
It’s very easy to use who.unfollowed.me – Here are the steps you need to take to see who unfollowed your business on Twitter:
Navigate to who.unfollowed.me- Enter your Twitter login information where it says, “Sign in with Twitter”
- Once you’re signed in you will see an orange bar on the right side entitled, “who unfollowed me lite”, click the bar below entitled, “check unfollowers”
- The first time you do this the system cache’s your Twitter followers. This only occurs once. Stop back later (in a day or 2) and repeat the process. Who.unfollowed.me will then compare your current follower list to their cached list to determine who stopped following you on Twitter.
Finding out who unfollowed your business on Twitter is definitely important, but finding out why they unfollowed your business on Twitter is critical. Who.unfollowed.me helps you find out who, then it’s up to you to find out why. Be sure to take the time to contact your old followers so that you can make better use of Twitter in the future.
The key takeaway from this post should be that you need to start using Yelp to promote your small business because not only will Yelp users see your Yelp business listing (and hopefully positive customer reviews/ratings), but so too will local EveryBlock subscribers. Basically, for no money at all, you can attract new prospects to your business from two different online tools, Yelp & EveryBlock.
Do you remember using that Emergency Call List when your business was going to have to stay closed on a normal working day? You know, with each new employee you bring on, and for every old employee who leaves, you update that list, print it out, and make sure everyone knows the procedure. Usually it starts at the top with the owner or manager deciding if their store will open on a day where weather or other emergency factors come into play. Once the decision is made, the owner calls the next person in line, then that person is in charge of calling the next person, and so on. 
Before the advent of using online social tools for business, there was really no way of communicating to customers that a store would be closed for the day. Granted, on days like the Philadelphia area had on Saturday, many people aren’t going out shopping in the first place. With that said, what if you’re a doctor’s office or another type of business where customers have an appointment setup on a day that’s in question? Well, you’d have to pay someone to answer the phone and unless you have a redirect system in place, that individual would probably have to go into the office. Obviously, that’s dangerous during bad weather days. Now, all of that has changed due to more and more businesses using online social tools to communicate with customers. A big key to this is also the comfort which customers have in using those same tools to communicate with businesses. 
