Posts Tagged ‘tweetdeck’

Schedule Your Tweets with TweetDeck or HootSuite

Monday, November 1st, 2010

Would you like to tweet more often, but seem to lack the necessary time to do so? Do you get sick or do your kids get sick and a day or two goes by without much work getting done? Do you go on vacation? If so, then you may want to take advantage of a few Twitter tools which allow you to schedule your tweets. Our two favorite Twitter tools are TweetDeck and HootSuite, with our absolutely favorite being TweetDeck. By using Twitter tools like TweetDeck and HootSuite, you can be more efficient with your time on Twitter.

When it comes to being successful at using Twitter for business, one of the many keys is being consistent. People like to see that you tweet regularly. Now, as most of us business owners know, it’s tough to Tweet regularly when you’re running your business. One way to solve this dilemma is to use TweetDeck or HootSuite. By using one of these tools to schedule your tweets you will be able to spend less time on Twitter, while being more effective. We recommend that unless you’re going away for days (ie. vacation, conference, etc.) that you don’t schedule your tweets more than a day or so in the future. We also recommend that even if you have scheduled tweets for the next day, if you find time during that day, it’s still a GREAT idea to send out some live tweets as well. This combination approach allows you to get more tweets out, while still keeping your information relevant.

TweetDeck Twitter ToolYou can even schedule your ReTweets of others to go out in the future. If you are on Twitter and you’re reading a few great tweets, you don’t have to ReTweet them all at once, you can schedule them to go out throughout the day. This will provide you with a consistent stream of tweets without reverting to using some of the more automated Twitter software. There’s still a manual component and a personal touch involved when scheduling your tweets this way.

Another great time to schedule your tweets is when you want to ReTweet one of your ReTweets ;) Stay with me now… A few months back we wrote an article entitled, “Be Sure to Thank your ReTweeter”, and in the article we talked about how you can include your original tweet in your ‘Thank You’ tweet. Be sure to go read the full article, but basically here’s how it breaks down:

If you tweet a link to your blog and someone ReTweets it then you should thank them, as they put their name behind your tweet and put your tweet in front of their followers. What’s even better is that when you thank them instead of just saying “Thank You”, you can ReTweet THEIR ReTweet of your article. This gets your article back in front of your followers (instead of just a Tweet saying “Thank you” or “Thanks for the ReTweet”). Now take that one step further, if multiple people ReTweet your article, instead of thanking them all at once, you can thank them individually and schedule each of those tweets to go out in the future. In between each of those ‘Thank you’ tweets you should post other content so that your Twitter account isn’t full of that same ‘Thank you’ tweet. Basically this allows you to (all at once) schedule a few ‘Thank you’ tweets that will go out over time (which gives more of your followers an opportunity to see the tweet), and you don’t have to keep coming back into your Twitter account to do it. This technique (as long as it’s not abused) is a great way to drive more traffic from Twitter to your website or blog. All of it made possible through Twitter Tools like TweetDeck and HootSuite.

No Time for Twitter? Use TweetDeck to Save Time

Monday, March 29th, 2010

As many of you know, here at Catalyst Marketers, we absolutely love using Twitter for business. Twitter is a great tool for reaching customers and prospects, building relationships with those folks, educating your followers on your business values, products, and services, and ultimately driving sales. Hopefully you have been using Twitter to promote your small business. If you’ve been using Twitter, than you know that success on Twitter has a correlation with your time commitment to using the tool. There are ways to make your Twitter efforts more efficient. If you are looking for a more efficient way to manage your Twitter efforts, then you should check out TweetDeck.

How do I use TweetDeckTweetDeck is a social media browser. It allows users to manage their social media efforts on Twitter, Facebook, LinkedIn and Myspace. If you’re using Twitter for business, you can use TweetDeck to manage your efforts. We use TweetDeck to manage @RyanTaft on Twitter. At this point, we are not using TweetDeck to manage our Facebook or LinkedIn efforts, but that doesn’t mean that you can’t. You can download TweetDeck for free and begin using it within minutes.

If you use TweetDeck, you can perform just about every one of the same functions that you can perform on Twitter.com. With that said, on top of those standard functions, TweetDeck offers additional features for Twitter management. A few of the main reasons why TweetDeck is one of the most efficient Twitter management tools are:

Column View on TweetDeck

TweetDeck allows for multiple views within the same main viewing window. TweetDeck achieves this through Columns. TweetDeck users can create columns for their followers, direct messages, mentions, a saved search on their business name or industry specific hashtags. TweetDeck users can even group their most loyal customers who follow them on Twitter into a column, which makes listening closely to what those key followers say, much easier. Column views allow TweetDeck users to see Twitter activity on multiple levels. This makes interacting with your followers much more manageable.

A prime example on how TweetDeck makes managing your conversations on Twitter is –> say you receive a direct message from a follower, without TweetDeck, you have to check the direct message through your email account. If you want to direct message back, you click the link in your email, pull up your Twitter account (login if you haven’t setup your browser to remember you on Twitter), and then craft and send your message. Through TweetDeck, if you have a direct message column (which comes standard when you download TweetDeck), you can send and receive direct messages right through one viewing window. A new direct message that comes in is populated in the direct message column. To send a direct message back, you simply hover over the follower’s image icon and click the direct message icon. The TweetDeck text input area opens and you are ready to craft and send your direct message. No more going from email to Twitter for direct messages. These are just a few of the reasons how Column Views on TweetDeck allow you to make better use of your time on Twitter.

Built in URL Shortener & Image Upload

Since Twitter’s inception a few years back, and much more so recently, people have been building tools to make Twittering more efficient, more fun, and more effective. TweetDeck is one of those tools. Tools like bit.ly, a url shortener, and TwitPic, a photo sharing tool, are other examples of Twitter tools. Many times, Twitter tools are stand-alone, in that you have to go out to a separate website (ie. http://bit.ly) to use the tool. What TweetDeck has done is integrated other Twitter tools into it’s platform, which is in part what helps make TweetDeck so effective.

Shorten my url for twitterThrough TweetDeck, users can type or paste a full URL into the Twitter text input area and TweetDeck, through it’s integration with bit.ly (or other URL shorteners) will automatically turn your link into a short url. No more copying the URL that you want to share on Twitter, navigating to http://bit.ly in your web browser, pasting the URL into the URL input area, and then copying/pasting your short url into Twitter. Now, simply copy/paste your full URL into TweetDeck and everything is done for you.

TweetDeck does the same with photos. Simply drag a photo from your computer into TweetDeck and it automatically prompts you to upload and host your photo on TwitPic (or other photo sharing tools). TweetDeck then creates a URL for your image and you can tweet it to the world. Your followers can then click that URL and it will take them to your photo page on TwitPic. TweetDeck provides an easy way to share and view photos on Twitter.

There are other great benefits to TweetDeck. Some things require visualization for people to get the full effect. We are actually doing a webinar on TweetDeck this week. We are going to go into more detail on how to use TweetDeck and what the benefits are. After the webinar airs, we will be creating a video demo from the webinar and adding it to this post. Check back to this post in a week or two to watch the video OR subscribe to Catalyst Marketers blog to receive email updates each time a new post is published.

OH, and if you want information on attending the TweetDeck webinar this Thursday, then simply become a fan of Catalyst Marketers on Facebook. We have the TweetDeck webinar information on our fan page.

TweetDeck on mobile phoneAnother thing that’s great about TweetDeck is that you can use it on your mobile phone. Downloading TweetDeck for your mobile phone is free and really easy. TweetDeck is still evolving and definitely has its limitations. With that said, it’s one of the better Twitter management tools out there. Like other online social tools, TweetDeck will continue to evolve as user needs change. Definitely consider using TweetDeck to make communicating with customers and prospects on Twitter more manageable.