Are you tweeting your blog articles more than once on Twitter?? One of the biggest complaints by Twitter users is that they cannot keep up with the amount of content that comes through their Twitter feeds. It’s true, there are a lot of tweets going out these days. If you’re a frequent Twitter user then you know that you miss a lot of tweets on a regular basis. As a business owner this is highly disappointing. One thing that business owners who use Twitter for business can do is tweet their online content multiple times. This post is going to dig into how you can use Twitter more effectively by strategically tweeting your blog articles.
Tweet Morning, Noon, & Night
As we mention above, it’s hard to know when your customers will be most active on Twitter. The best thing to do to ensure that your content gets in front of your target audience is to tweet your content once in the morning, once in the afternoon, and then again that night. If you’re not on Twitter all day then you’ll simply need to take advantage of Twitter scheduling tools.
TweetDeck & HootSuite allow you to schedule your tweets. When you publish a new blog article, produce a new YouTube video, or create any new online content, be sure to head out to Twitter and tweet that article (we use the Article Title + the URL + Hashtags in our tweets). Don’t stop there. Schedule that same tweet to go out both in the afternoon and later that evening. This way you stand the best chance at getting the tweet out to as many of your Twitter followers as possible.
With the above being said, be sure to tweet other content in between the times that the same tweet is going out. You don’t want someone coming to your Twitter profile 2 days later and seeing the same tweet posted 3 times. Once you tweet it for the first time, you can go ahead and tweet other content (examples might be your old content, ReTweet others, or even ReTweet content from blogs that you’re subscribed to – as long as the article is relevant to your followers. You can even schedule these tweets if you have to.
Recycle Tweets throughout the Week
Something that we like to do on the Catalyst Marketers Twitter account is to take some time once a week to go back through our tweets for the week and ReTweet any of our recent blog articles. You can do this with all of the online content that you create and then promote through Twitter. By going back through your tweets you can copy old tweets and ReTweet them back into the Twittersphere. This allows you to take existing tweets and get them back in front of followers who may not have seen them the first time. By repeating this process throughout a given month you ensure that your getting your online content in front of as many customers & prospects as possible.
Tweet Archived Blog Posts
Have you taken the time lately to go back through those wicked old blog posts? You know the ones from months and months ago. I’ll bet that they could benefit from a little re-promotion. A great quarterly exercise is to go back through all of your archived blog posts and YouTube videos to see what you can ReTweet on Twitter (among other social tools). By getting archived blog articles back in front of people you can drive increased traffic to your those posts. There are probably new people that you’re following who you were not following back when you first promoted the articles. There are also people who simply didn’t see it the first time.
By taking time to go back through your archived content, determining what content is still relevant, and then ReTweeting that content, you’re going to start driving those articles back into your Top Content for the month. Top Content is a Google Analytics report that shows what pages are receiving the most traffic at any given time. If you’re getting a certain amount of traffic to your website on a monthly basis and then you start re-promoting existing content, you’re going to drive even more traffic to your site as you’re getting even more content in front of your target audience.
Conclusion
If you follow the steps outlined in this post we have no doubt that you’ll drive more traffic to your online content. Whether you create blog articles, YouTube videos, Flickr Slide Shows, or all three, you can benefit from tweeting them more than once on Twitter. Your followers all keep different schedules. By understanding this you can take advantage of it instead of using it as an excuse for not using Twitter. Knowing that all of your Twitter followers are not on Twitter at once simply means that you have to get creative with your Tweets. By tweeting your online content throughout the day, retweeting it throughout the week, and then tweeting archived content, you will see your site traffic go way up.
There are a number of different types of Twitter Contests that businesses can run. Many share similar goals. For this post, we are going to discuss one of the most basic Twitter Contests out there, but one that when executed properly, definitely drives results. Running a ReTweet Contest for your small business can be a great way to promote your content, drive action from current followers, and accumulate new Twitter followers. 
Just the other day, I was the lucky winner of a local ReTweet Contest. 
If someone ReTweets your content, you can then ReTweet that tweet, and say “thank you” in your tweet. It’s a great way to get your original tweet back into the Twittersphere. Here are the steps we take to make this happen:
As I’m sure many of you know, when it comes to your home, foundation problems are the last thing you want to hear from a contractor. A strong foundation provides the stability for your home, and the same is true for your Twitter profile. You might be saying, well that sounds good in theory, but how do I build a “foundation” on an online platform like Twitter? Great question. When I say, build a foundation on Twitter, I mean, find your voice, determine what you want to tweet about, figure out what your goals for Twitter are, so that your future actions are a direct result of trying to accomplish those goals, build out your profile, add an image, and then, actually start tweeting. Notice I didn’t say, “start following people”. There’s a reason for that…
Most of the time, people understand that you may be new to Twitter, so you don’t have a ton of followers, but if you also have a semi-filled out profile, with no profile picture (whether is a logo or personal image), AND hardly any tweets, then it’s likely that the majority will assume that you’re not an active Twitter user and move on without following you. NOW, if you’re just starting to use Twitter for business and you create a plan for what you’re hoping to achieve through Twitter, fill out your profile, upload an image, and start tweeting on a regular basis, then after 1 – 2 weeks, you’ll have 100+ tweets (hopefully), which is good for a new user. Now, as long as what your tweeting about appeals to your target followers (which is a post for another day), you’re more likely to attract those folks.
TweetDeck is a social media browser. It allows users to manage their social media efforts on Twitter, Facebook, LinkedIn and Myspace. If you’re using Twitter for business, you can use TweetDeck to manage your efforts. We use TweetDeck to manage 
Through TweetDeck, users can type or paste a full URL into the Twitter text input area and TweetDeck, through it’s integration with bit.ly (or other URL shorteners) will automatically turn your link into a short url. No more copying the URL that you want to share on Twitter, navigating to http://bit.ly in your web browser, pasting the URL into the URL input area, and then copying/pasting your short url into Twitter. Now, simply copy/paste your full URL into TweetDeck and everything is done for you.
Another thing that’s great about TweetDeck is that you can use it on your mobile phone. Downloading TweetDeck for your mobile phone is free and really easy. TweetDeck is still evolving and definitely has its limitations. With that said, it’s one of the better Twitter management tools out there. Like other online social tools, TweetDeck will continue to evolve as user needs change. Definitely consider using TweetDeck to make communicating with customers and prospects on Twitter more manageable. 
Now, I know some of you may say, “well, I’ve been using Twitter for Customer Service already”. If so, that’s great. You rock! With that said, you still may find some value in this post, so stay with me. 
Retweeting is a process whereby another Twitter user takes what you have tweeted and tweets it out to his/her Twitter followers. You can tell when something has been retweeted when a tweet is prefaced by the capital letters RT. The “RT” is usually followed by the original author’s username. The image to the right shows that @KratzPR retweeted my original tweet.
