Posts Tagged ‘twitter tools’

Find Out Who Unfollowed Your Business on Twitter

Thursday, October 20th, 2011

Are you interested in finding out who stopped following your business on Twitter? If so, there’s an online tool to help you with that. Who.unfollowed.me offers a free service which allows you to see who unfollowed you on Twitter. Businesses who use Twitter to engage with customers and prospects should always be aware who’s following them and who isn’t. If someone unfollows your business it’s probably for a reason. Before who.unfollowed.me came out with their service, finding out who stopped following you on Twitter was a tedious process. Other services make you wait for an email or direct message. Who.unfollowed.me allows you to manually check who unfollowed you whenever you want.

Why Do I Need to Know Who Unfollowed Me on Twitter?

Find out who unfollowed you on TwitterKnowing who unfollowed your small business on Twitter is important, but knowing why they unfollowed you is even more critical. Obviously you can’t find out the why without knowing the who. By using who.unfollowed.me you can get a list of all of the Twitter users who recently unfollowed you (hopefully it’s a short list). You can then begin to reach out to each of them via a reply tweet to explain that you noticed that they unfollowed you and you wanted to make sure you improved your Twitter presence, so you’d like to know why they made their decision.

Learning what you may have done to cause people to stop following you can help you evolve your Twitter strategy, so that you avoid losing Twitter followers in the future. One nice benefit that we’ve noticed when following this Twitter communication strategy is that many of your old followers will respond with “I didn’t realize I stopped following you” or “There must have been a mix up, I didn’t mean to unfollow you”, which leads to them beginning to follow you again! Whether they start following you again or not, it’s important to understand the reason behind why those who meant to stop following you did so. This will only help your Twitter strategy become more effective in the future.

How Do I See Who Unfollowed Me on Twitter?

It’s very easy to use who.unfollowed.me – Here are the steps you need to take to see who unfollowed your business on Twitter:

  1. who stopped following me on twitterNavigate to who.unfollowed.me
  2. Enter your Twitter login information where it says, “Sign in with Twitter”
  3. Once you’re signed in you will see an orange bar on the right side entitled, “who unfollowed me lite”, click the bar below entitled, “check unfollowers”
  4. The first time you do this the system cache’s your Twitter followers. This only occurs once. Stop back later (in a day or 2) and repeat the process. Who.unfollowed.me will then compare your current follower list to their cached list to determine who stopped following you on Twitter.

Finding out who unfollowed your business on Twitter is definitely important, but finding out why they unfollowed your business on Twitter is critical. Who.unfollowed.me helps you find out who, then it’s up to you to find out why. Be sure to take the time to contact your old followers so that you can make better use of Twitter in the future.

Stop Sending Automated Direct Messages on Twitter

Sunday, July 3rd, 2011

Should I setup an Automated Direct Message on Twitter? It’s a question that we get asked a lot. The answer, quite simply, is NO. For all of the small businesses out there who use Twitter and have an automated direct message set up, PLEASE PLEASE PLEASE turn it off. There is no faster way to irritate a new Twitter follower and potential new customer than by sending him/her an automated direct message.

There are a lot of great Twitter tools out there. Most of them are very beneficial for small business. With that said, automated direct message tools are not one of them. Usually, Auto DMs are designed to send a direct message to someone who starts following you on Twitter. It’s understandable why some business owners might think that Auto DMs are beneficial. Automated Direct Messages allow business owners to send a customized message to new Twitter followers. Marketing is all about getting your message in front of your target audience, so naturally, business owners look at Automated Direct Message tools as valuable. However, if business owners read this blog then they know that success with social media usually comes from knowing how to properly use online tools.

Should I use Automated Direct MessagesSocial Media tools like Twitter allow small business to connect, and build real relationships with, their customers and prospects. Businesses that have success with Twitter use it in this way. Those who use Twitter as another microphone to shout their marketing message to followers usually don’t see results. By sending an Auto DM to a new follower you’re essentially shouting at him/her right off the bat. Many people don’t like being shouted at and this might entice that new follower to stop following your business on Twitter right away.

A few of our favorite Automated Direct Messages on Twitter are:

  • “Thanks for following us on Twitter, please connect with us on Facebook as well” – If I want to connect with you on Facebook, I will. I don’t need an Auto DM to tell me to.
  • “Be sure to follow our other 3 Twitter Accounts” — No thanks. One is plenty…
  • “Please retweet this message to your followers” — Once you have something informative to say, something that I think will benefit my Twitter community, maybe then I’ll retweet it.

If you are currently using Automated Direct Messages on Twitter please consider shutting it off. If you have something you want to say to a follower, then send him/her a personal direct message. You will get more out of Twitter by using it in a more personal way instead of using it as your own personal advertising microphone. People don’t like being shouted at or told to do something.

Are you using Auto DMs? Do you find them beneficial? Please leave a comment below to share your opinion of using Automated Direct Messages for small business.

Schedule Your Tweets with TweetDeck or HootSuite

Monday, November 1st, 2010

Would you like to tweet more often, but seem to lack the necessary time to do so? Do you get sick or do your kids get sick and a day or two goes by without much work getting done? Do you go on vacation? If so, then you may want to take advantage of a few Twitter tools which allow you to schedule your tweets. Our two favorite Twitter tools are TweetDeck and HootSuite, with our absolutely favorite being TweetDeck. By using Twitter tools like TweetDeck and HootSuite, you can be more efficient with your time on Twitter.

When it comes to being successful at using Twitter for business, one of the many keys is being consistent. People like to see that you tweet regularly. Now, as most of us business owners know, it’s tough to Tweet regularly when you’re running your business. One way to solve this dilemma is to use TweetDeck or HootSuite. By using one of these tools to schedule your tweets you will be able to spend less time on Twitter, while being more effective. We recommend that unless you’re going away for days (ie. vacation, conference, etc.) that you don’t schedule your tweets more than a day or so in the future. We also recommend that even if you have scheduled tweets for the next day, if you find time during that day, it’s still a GREAT idea to send out some live tweets as well. This combination approach allows you to get more tweets out, while still keeping your information relevant.

TweetDeck Twitter ToolYou can even schedule your ReTweets of others to go out in the future. If you are on Twitter and you’re reading a few great tweets, you don’t have to ReTweet them all at once, you can schedule them to go out throughout the day. This will provide you with a consistent stream of tweets without reverting to using some of the more automated Twitter software. There’s still a manual component and a personal touch involved when scheduling your tweets this way.

Another great time to schedule your tweets is when you want to ReTweet one of your ReTweets ;) Stay with me now… A few months back we wrote an article entitled, “Be Sure to Thank your ReTweeter”, and in the article we talked about how you can include your original tweet in your ‘Thank You’ tweet. Be sure to go read the full article, but basically here’s how it breaks down:

If you tweet a link to your blog and someone ReTweets it then you should thank them, as they put their name behind your tweet and put your tweet in front of their followers. What’s even better is that when you thank them instead of just saying “Thank You”, you can ReTweet THEIR ReTweet of your article. This gets your article back in front of your followers (instead of just a Tweet saying “Thank you” or “Thanks for the ReTweet”). Now take that one step further, if multiple people ReTweet your article, instead of thanking them all at once, you can thank them individually and schedule each of those tweets to go out in the future. In between each of those ‘Thank you’ tweets you should post other content so that your Twitter account isn’t full of that same ‘Thank you’ tweet. Basically this allows you to (all at once) schedule a few ‘Thank you’ tweets that will go out over time (which gives more of your followers an opportunity to see the tweet), and you don’t have to keep coming back into your Twitter account to do it. This technique (as long as it’s not abused) is a great way to drive more traffic from Twitter to your website or blog. All of it made possible through Twitter Tools like TweetDeck and HootSuite.