What Are Your Top Ten Traffic Sources on Google Analytics?

Are you using Google Analytics to track website activity? Google Analytics is one of many great Google tools for business. We’ve written about Google Analytics on this blog before. For this post, I want to breakdown Traffic Sources to your small business website.

Google Analytics has its limitations, but for most small business owners, it’s the only website tracking tool they’ll need AND it’s completely free. By analyzing your site traffic, you can make more informed decisions when it comes to promoting your small business website or blog. Each time we create a new blog post for Catalyst Marketers, we promote it through our social networks. These social networks become our traffic sources. They drive readers to our blog.

In the early days of this blog, we would take time to promote each post on sites like StumbleUpon, Digg, Reddit, and Mr. Wong. Now, we bypass those social bookmarking sites in order to spend more time promoting our content on sites like Facebook, Twitter, BizSugar and LinkedIn.

The reason that Catalyst Marketers now focuses on using Facebook, Twitter, BizSugar and LinkedIn is because Google Analytics told us that those were the top producing sites for us. On a regular basis, these social networking sites were driving the most traffic, and those visitors were staying on the site longer and viewing more pages that the visitors who found our blog posts on Digg, Reddit and some of the others.

Google Tools for Small BusinessThis image was taken directly from the Catalyst Marketers Google Analytics Traffic Sources report. As you can see, LinkedIn, Twitter, Facebook, and BizSugar are all in the top 10 traffic sources for Catalyst Marketers. With that said, it’s important to not only focus on quantity of visitors driven from a particular source, but also quality of visit. As you will also see on this report is that StumbleUpon still appears in the top 10 traffic sources for us. What you don’t see is that the quality of those visitors is very low. How do we determine quality of visit?

When determining quality of visit, we look at 3 factors:

  1. Bounce Rate
  2. Pages/Visit
  3. Average Time on Site

By taking these three factors into consideration, we can calculate quality of visit. We like a bounce rate per traffic source to be less than 70%. Bounce rate is determined by dividing the number of people who only view one page on your site before leaving to go to another site, by total site visits from that particular traffic source. We also like our traffic sources to average at least 2 pages/visit. Finally, we want each of our top traffic sources to have an average time on site above 1 minute. We then take all of these factors into consideration and monitor a traffic source over time before making a decision on whether or not to continue using a specific traffic source to promote our blog posts. This process allows us to take advantage of the online social tools that are working hardest for us, without wasting time on tools that are less effective.

The key is finding out what traffic sources are working hard for your small business website. Google Analytics can help you with that. What are your top 10 traffic sources according to Google Analytics?


  1. Great! I just started a new blog and I knew Google Analytics would be the best free tool for tracking and analyzing my traffic. Thanks for more information about Google Analytics!

  2. Randy – Thanks for taking time to read the blog AND leave a comment. I really appreciate it. I’m glad to hear that you’ve started a blog. Yes, Google Analytics will work well for you! Let me know if you have any questions once you get started.


    Ryan Taft

  3. Thanks Randy. These are few sites for driving traffic on Google Analytics. Stumbleupon, mixx and flickr is also good source of traffic.

  4. I have started google analytics. How can i get list of top referral websites.

  5. Thanks for taking the time to leave a comment about Google Analytics. Go into Traffic Sources and then click on Referring Sites.


    Ryan Taft

  6. Thanks for the great information here. Now I have an idea of how analytics can help me with my blog.

  7. You got it Tony! Thank you for taking time to leave a comment! I’m glad you found the article valuable. Have a great week.


    Ryan Taft

  8. Just did my stats today, Google is 62%. Direct 16%, the rest referring sites although not that many above 1% on their own.

  9. Dan – Are you using referring sites like Facebook, Twitter, LinkedIn, etc. to help drive traffic to your website/blog? Using those tools effectively will increase the amount of traffic they drive to your site.


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  2. Catalyst Marketers - What Are Your Top Ten Traffic Sources on Google Analytics?... Are you using Google Analytics to track website activity? Google Analytics …

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