Are you tweeting your blog articles more than once on Twitter?? One of the biggest complaints by Twitter users is that they cannot keep up with the amount of content that comes through their Twitter feeds. It’s true, there are a lot of tweets going out these days. If you’re a frequent Twitter user then you know that you miss a lot of tweets on a regular basis. As a business owner this is highly disappointing. One thing that business owners who use Twitter for business can do is tweet their online content multiple times. This post is going to dig into how you can use Twitter more effectively by strategically tweeting your blog articles.
Tweet Morning, Noon, & Night
As we mention above, it’s hard to know when your customers will be most active on Twitter. The best thing to do to ensure that your content gets in front of your target audience is to tweet your content once in the morning, once in the afternoon, and then again that night. If you’re not on Twitter all day then you’ll simply need to take advantage of Twitter scheduling tools.
TweetDeck & HootSuite allow you to schedule your tweets. When you publish a new blog article, produce a new YouTube video, or create any new online content, be sure to head out to Twitter and tweet that article (we use the Article Title + the URL + Hashtags in our tweets). Don’t stop there. Schedule that same tweet to go out both in the afternoon and later that evening. This way you stand the best chance at getting the tweet out to as many of your Twitter followers as possible.
With the above being said, be sure to tweet other content in between the times that the same tweet is going out. You don’t want someone coming to your Twitter profile 2 days later and seeing the same tweet posted 3 times. Once you tweet it for the first time, you can go ahead and tweet other content (examples might be your old content, ReTweet others, or even ReTweet content from blogs that you’re subscribed to – as long as the article is relevant to your followers. You can even schedule these tweets if you have to.
Recycle Tweets throughout the Week
Something that we like to do on the Catalyst Marketers Twitter account is to take some time once a week to go back through our tweets for the week and ReTweet any of our recent blog articles. You can do this with all of the online content that you create and then promote through Twitter. By going back through your tweets you can copy old tweets and ReTweet them back into the Twittersphere. This allows you to take existing tweets and get them back in front of followers who may not have seen them the first time. By repeating this process throughout a given month you ensure that your getting your online content in front of as many customers & prospects as possible.
Tweet Archived Blog Posts
Have you taken the time lately to go back through those wicked old blog posts? You know the ones from months and months ago. I’ll bet that they could benefit from a little re-promotion. A great quarterly exercise is to go back through all of your archived blog posts and YouTube videos to see what you can ReTweet on Twitter (among other social tools). By getting archived blog articles back in front of people you can drive increased traffic to your those posts. There are probably new people that you’re following who you were not following back when you first promoted the articles. There are also people who simply didn’t see it the first time.
By taking time to go back through your archived content, determining what content is still relevant, and then ReTweeting that content, you’re going to start driving those articles back into your Top Content for the month. Top Content is a Google Analytics report that shows what pages are receiving the most traffic at any given time. If you’re getting a certain amount of traffic to your website on a monthly basis and then you start re-promoting existing content, you’re going to drive even more traffic to your site as you’re getting even more content in front of your target audience.
Conclusion
If you follow the steps outlined in this post we have no doubt that you’ll drive more traffic to your online content. Whether you create blog articles, YouTube videos, Flickr Slide Shows, or all three, you can benefit from tweeting them more than once on Twitter. Your followers all keep different schedules. By understanding this you can take advantage of it instead of using it as an excuse for not using Twitter. Knowing that all of your Twitter followers are not on Twitter at once simply means that you have to get creative with your Tweets. By tweeting your online content throughout the day, retweeting it throughout the week, and then tweeting archived content, you will see your site traffic go way up.
Tags: promote your blog, twitter for business, twitter tips