There are hundreds of social tools out there for business owners to take advantage of. With that said, in order to be effective, you must choose tools that fit your business needs. The first step to figuring out what tools to leverage versus what tools to stay away from is conducting market research. Figure out what tools your customers are using and make sure your business has a presence on those tools. If your customers are using FourSquare and Yelp, then you should be using those tools as well.
What online social tool are you considering signing up for and why? How do you think this tool will help your business? Leave your responses in the comment section. Hopefully we can get a good list of social tools. Perhaps you’ll even find a few new tools that you’ve never heard of.
UPDATE: Download our new FREE eBook: How to Use Foursquare to Grow Your Business