EveryBlock is a new online tool that allows you to track and discuss what’s new in your neighborhood. EveryBlock answers one simple question, “What’s happening in my neighborhood?” The New York Times calls EveryBlock, “One of the most ambitious hyperlocal sites”. Residents who live in and around 15 major U.S. cities can find out information about crime, news coverage, neighbor announcements, real estate transactions and more. The biggest benefit for small business owners is that EveryBlock is connected to Yelp.
Yelp is a great online tool for small business owners. We’ve written about it a few times here on this blog. The first step you must take is to learn how to claim your small business on Yelp. Yelp allows customers to rate their experience with your business, as well as, leave customer feedback for other potential customers of your business.
Normally, the only time someone would see those reviews is if they found your small business profile on Yelp. Positive Yelp reviews are a great way to drive new customers to your small business. Now, through EveryBlock, your Yelp reviews are being pushed out via email to EveryBlock subscribers with a zip code within a certain radius of your business.
Here’s how EveryBlock works…The image above was taken from an email I receive daily from EveryBlock. I signed up with the zip code 19127, which is Manayunk, PA – Philadelphia. Each day I receive an EveryBlock email and within that email are new Yelp reviews from businesses located in and around Manayunk. The email image above shows 2 new business reviews, one for Chinese Tai Chi Center and another for Green Leaf. These businesses were recently rated as 5 stars and 4 stars respectively on Yelp. EveryBlock syncs with Yelp to collect all new business reviews within the area of 19127 and then pushes those reviews out to all EveryBlock subscribers for that geographic region. This means your small business is getting in front of highly qualified prospective customers, as they live in and around your area. Pretty cool, huh?
Currently, the following 15 cities are listed on EveryBlock. As the site grows, so too will the number of cities.
The key takeaway from this post should be that you need to start using Yelp to promote your small business because not only will Yelp users see your Yelp business listing (and hopefully positive customer reviews/ratings), but so too will local EveryBlock subscribers. Basically, for no money at all, you can attract new prospects to your business from two different online tools, Yelp & EveryBlock.
EveryBlock even has an iPhone application to allow consumers to connect while on the go. This means that your Yelp reviews are getting in front of very qualified prospective customers, as they are hanging out around your community. This is really powerful stuff if used properly. Be sure that you’re using Yelp to promote your small business and that customers are writing reviews on your Yelp profile. This way those reviews will be aggregated on EveryBlock and sent out to subscribers within your geographic area.